Branding & Design
Your New Brand
Many people don’t understand what a new brand is. They see it as a logo and nothing more. We see it as an opportunity to take the business to the next level, modernise a company or simply take a brand in a new direction. Our designers work closely with you to ensure the brand voice and narrative matches the visual impact and ethos of your company. We work tirelessly until you get the result that is 100% correct for the direction and development of your business.
Truly Rebranding
With our rebranding service, we offer consultation and advice throughout the whole process. We will listen and be honest about the direction of your business.
- Initial consultation to discuss your requirements and vision for your business
- Research period to allow us to fully understand your business, industry sector and competitors
- Initial designs are produced and presented with reasoning and advice
- We listen – we always listen to the feedback of our clients and develop the brand until it is 100% correct for the direction of your business
- Branding guidelines are then issued to keep the brand consistent throughout all future collateral and visuals of the brand
What We Deliver
We deliver well-thought-out brands with the capacity to develop and adapt to your companies vision, not only in the future, but in the present too. We supply a full set of brand guidelines so your brand will look consistent across all digital platforms, publications and collateral.
Guidelines
We build a comprehensive set of guidelines to ensure your brand is represented the way it is intended to.
Brand Voice
Setting a brand tone of voice plays a crucial part in people trusting and engaging with a brand, therefore we work really hard to make sure the brand voice suits your business.
Development
Whether it is an existing or new brand, we see development as an important role in staying relevant in today’s fast-moving landscape.
Our Work
Take a look at some of our current work, from creating new and exciting brands to development of existing brands, we have vast knowledge & experience to make sure your project is completed to the highest standards.
Sterling Services
Sterling Services required a complete rebrand. We understood that for the company to stand out effectively from other construction organisations, they would need a completely unique brand with a corporate image that reflected their specific qualities…
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Swan
Swan came to us with an established brand, and asked us to keep their brand consistency, alongside their marketing requirements…
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Hilton
Situated in the centre of the Liverpool ONE retail and leisure complex, the prestigious Hilton Hotel asked us to create a number of bespoke advertising campaigns for them, designed to modernise their existing corporate image…
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Bradfor
As they manufacture a very specific product, Bradfor faced difficulties in targeting their direct market and so they required a complete and major rebrand to achieve a more unique and memorable logo…
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HNK Solicitors
HNK Solicitors wanted to refresh their brand to make it more corporate, we were tasked with completely overhauling their brand…
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Liverpool Business News
Local news agency YB news came to Castle with an old site and an outmoded brand that was no longer fit for purpose. Castle suggested, that to improve YB’s market share they needed to create a corporate image that reflected…
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How We Deliver
Consultation process- Research in to business sector
- Competitor analysis
- Extensive knowledge & experience
- Great team of creatives
- Listen & liaise with clients
What We Deliver
- Initial brand concepts
- Unlimited development of your brand
- Brand strategy
- Brand positioning
- Brand guidelines
- Excellent service from beginning to end