Case Study | How Castle Helped Private Label Supplements

Private Label Supplements

How did we help Private Label Supplements?

The Proposal

Private Label Supplements (PLS) is an online supplement store that provides a bespoke service for its customers across the UK. They generate own-brand labels for smaller online supplement stores, as well as drop-ship and invoice them if needed. Private Label Supplements wanted a revamp of their website, upgrading several features for wholesale purposes.

The Process

PLS had built their entire digital infrastructure through BigCommerce, this presented a host of challenges as this platform comes with severe limitations. However, as PLS did not wish to move to an open-source site this required a wholesale option, which would mean the site could not reveal any prices to the public but they would be able to view the store and browse the products.

PLS’s old site did not have any filtration options either, making it incredibly difficult for shoppers to locate products. This ultimately means a loss of revenue as customers having a poor user experience will move elsewhere. The company also wanted their search facility to have an advanced auto-fill solution, showing the product and title as the customer types. This auto-fill option would require bespoke code on a non-open-source platform.

To achieve these requests, Castle created a wholesale plugin, which began with a sign-in boxed module, which would then allow item prices to be revealed. PLS also requested that the item prices be variable depending on the buyer and their purchase history, to do this we created discount bands for each client.

The wholesale portal Castle built for Private Label Supplements needed to not only be able to arrange orders but also to connect with payment history, multiple shipments and multiple billing addresses for their drop-ship facilities. Previously, due to the nature of PLS’s business model, their original site was solely serving other businesses. It would now have the ability to send to different outlets and customer addresses that were not attached to the billing address in the system.

The Results

Castle’s creation of a dedicated wholesale site designed to enhance Private Label Supplements’ online presence, led to increased sales of 150% together with an increase of 200% in conversion rates, due to utilisation of features such as abandoned basket shots and the adoption of a VE interactive plugin module to monitor exit behaviour.

Other Projects

BiFold Local

Lead Generation

BiFold Local are a bifold door manufacturing and installation company based in Liverpool. They supply and install high-quality bifold doors to people throughout the UK.

Supreme CBD

Ecommerce

Supreme CBD are one of the UK’s leading suppliers of high-quality CBD products. Endorsed by athletes, Supreme CBD products are third-party lab tested and CBD content verified to ensure quality and consistency. They sell a range of CBD products from traditional full-spectrum oils to capsules, CBD gummys, balms and E-liquids.

Steven Brown Art

Ecommerce

Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful, contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings.

Get In Touch

Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

Read more

Featured

TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…

Read more

Featured

Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

Read more