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Author Archives: Pete

Design

Great Rebranding Examples

What is rebranding? Rebranding is the development or creation of a new corporate look and feels for an already established company. The most common goal of rebranding is to revitalise the brand and make it feel more modern and stay in touch with their customers. This process can include the changing…

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Design

Graphic Design Trends 2020: how have they changed throughout the year?

We are now right in the middle of the year 2020. A year nearly all of us wouldn’t have expected to play out as it has, with COVID-19 at the centre of everything happening not only in the UK but around the world. As Head of Design here at Castle,…

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Design

Why investing in a professionally designed logo is important

One of our graphic designers, Rob, talks about the importance of having a professionally designed logo and all the ways it can benefit your business. What is a logo? A logo, in theory, is a very simple thing. It is a visual symbol that is made…

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Design

Secrets to Designing the Perfect Brand

It doesn’t matter if you are a big organisation, or a standalone designer in your bedroom office, it can be very easy to feel alone in the desert when trying to build a brand, and as though there are some secrets your missing.

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Design

Print and Graphic Design are Shaping Up for a Stimulating 2018

From colour fonts to maximalism. Here are the five top graphic design styles that’ll be making an impact in 2018!

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PPC

The ROI of eCommerce SEO and paid advertising working together

SEO builds long-term visibility, paid ads drive instant results - but together, they create unstoppable growth. At Castle, we combine SEO and paid advertising into one data-led strategy that balances quick wins with sustainable ROI. This integrated approach turns visibility into conversions and traffic into measurable revenue.

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Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

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Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

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