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Author Archives: Pete

Design

Great Rebranding Examples

What is rebranding? Rebranding is the development or creation of a new corporate look and feels for an already established company. The most common goal of rebranding is to revitalise the brand and make it feel more modern and stay in touch with their customers. This process can include the changing…

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Design

Graphic Design Trends 2020: how have they changed throughout the year?

We are now right in the middle of the year 2020. A year nearly all of us wouldn’t have expected to play out as it has, with COVID-19 at the centre of everything happening not only in the UK but around the world. As Head of Design here at Castle,…

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Design

Why investing in a professionally designed logo is important

One of our graphic designers, Rob, talks about the importance of having a professionally designed logo and all the ways it can benefit your business. What is a logo? A logo, in theory, is a very simple thing. It is a visual symbol that is made…

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Design

Secrets to Designing the Perfect Brand

It doesn’t matter if you are a big organisation, or a standalone designer in your bedroom office, it can be very easy to feel alone in the desert when trying to build a brand, and as though there are some secrets your missing.

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Design

Print and Graphic Design are Shaping Up for a Stimulating 2018

From colour fonts to maximalism. Here are the five top graphic design styles that’ll be making an impact in 2018!

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Marketing

Paid media in 2026, how Google, social, and ecommerce advertising actually work together

How paid media really works in 2026, including Google Ads, social advertising, ecommerce campaigns, and how UK businesses should use them together.

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Marketing

Why your website is holding back your digital marketing, even if traffic looks fine

Why many websites quietly hold back digital marketing performance in 2026, even with strong traffic, and what UK businesses can fix.

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Marketing

Ecommerce marketing in 2026, why traffic alone no longer converts

A realistic look at ecommerce marketing in 2026, why traffic alone no longer converts, and how UK ecommerce brands can grow sustainably.

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