GEO Blog Posts | Castle's

GEO

GEO

GEO explained, how brands actually show up in AI search results in 2026

A clear explanation of GEO in 2026, how brands appear in AI search results, and how generative engine optimisation actually works alongside SEO.

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GEO

SEO in 2026, what still works, what no longer does, and how search has really changed

An in-depth look at SEO in 2026, what still works, what no longer does, and how search has really changed for UK businesses.

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GEO

How digital marketing actually works in 2026, and why most businesses are still using outdated strategies

How digital marketing actually works in 2026, including SEO, paid media, ecommerce, AI search, and why many UK businesses are still using outdated strategies.

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Featured

GEO and SEO in 2026: how search really works now, and why most brands are already behind

An in-depth guide to GEO and SEO in 2026, explaining how AI search works, why rankings are changing, and how brands can stay visible in generative results.

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GEO

Why paid ads and GEO now work as one system, not two strategies

How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.

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GEO

How do I find a trustworthy full-service marketing agency?

How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results.

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Affiliate

Why the fragmented agency model is quietly breaking down in 2026

A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK.

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GEO

How to take advantage of GEO in 2026

GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question.

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