Marketing
Paid media in 2026, how Google, social, and ecommerce advertising actually work together
How paid media really works in 2026, including Google Ads, social advertising, ecommerce campaigns, and how UK businesses should use them together.
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Why your marketing stopped working in 2026 (and what actually fixes it)
Why your marketing stopped working in 2026, from SEO and paid ads to social and search behaviour, and what actually fixes it for sustainable growth.
Read moreGEO
Why paid ads and GEO now work as one system, not two strategies
How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.
Read moreGEO
How do I find a trustworthy full-service marketing agency?
How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results.
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How paid social media advertising works in 2026
A clear, intelligent breakdown of how paid social media advertising really works in 2026, from AI-led targeting and creative strategy to attribution, rising CPMs, and what brands must do to make paid social perform.
Read moreAffiliate
Why the fragmented agency model is quietly breaking down in 2026
A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK.
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What to Expect in Early 2026: The Marketing Shifts Already Taking Shape
The first part of 2026 is shaping up to be a strange mix of stability and disruption. Brands are operating in a world where audience attention is splintered, algorithms feel increasingly opaque, and AI search is quietly reshaping how people discover information. The companies that win in 2026 will be…
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Why your brand needs a full digital marketing partner in 2025
Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.
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Paid social vs organic: why the smart money is on performance marketing
Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.
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