Marketing Blog Posts | Castle

Marketing

Marketing

Paid media in 2026, how Google, social, and ecommerce advertising actually work together

How paid media really works in 2026, including Google Ads, social advertising, ecommerce campaigns, and how UK businesses should use them together.

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Marketing

Why your website is holding back your digital marketing, even if traffic looks fine

Why many websites quietly hold back digital marketing performance in 2026, even with strong traffic, and what UK businesses can fix.

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Marketing

Ecommerce marketing in 2026, why traffic alone no longer converts

A realistic look at ecommerce marketing in 2026, why traffic alone no longer converts, and how UK ecommerce brands can grow sustainably.

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Marketing

Choosing a digital marketing agency in the UK, why location still matters more than people admit

How to choose a digital marketing agency in the UK, why location still matters in 2026, and how Liverpool, Manchester, London, and UK-wide agencies differ.

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Marketing

How to choose a digital marketing agency in the UK, and what to avoid

A practical guide to choosing a digital marketing agency in the UK, what to look for, what to avoid, and the right questions to ask in 2026.

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GEO

How digital marketing actually works in 2026, and why most businesses are still using outdated strategies

How digital marketing actually works in 2026, including SEO, paid media, ecommerce, AI search, and why many UK businesses are still using outdated strategies.

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Marketing

Why your marketing stopped working in 2026 (and what actually fixes it)

Why your marketing stopped working in 2026, from SEO and paid ads to social and search behaviour, and what actually fixes it for sustainable growth.

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Marketing

Why Liverpool Has Become One of the UK’s Smartest Cities for Digital Marketing

Liverpool has become one of the UK’s most effective cities for digital marketing. This article explores why Liverpool agencies are delivering smarter strategy, stronger ROI, and UK-wide growth.

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GEO

Why paid ads and GEO now work as one system, not two strategies

How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.

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