Design
The future of eCommerce marketing in 2025 and beyond
ECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more than just good products or ads — it requires data-led strategy, seamless website design, and measurable performance marketing. At Castle, we help eCommerce brands scale sustainably through results-driven campaigns, conversion-focused design, and real-time data optimisation.
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PPC for ecommerce: the ultimate guide
Pay-per-click PPC advertising can be very beneficial for promoting eCommerce stores. It has proven results for maximising leads and increasing revenue. Ideal for targeting high-intent customers, PPC is perfect for the data-driven nature of eCommerce. If you own an eCommerce store and have considered running PPC for eCommerce ads but…
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Are Facebook ads worth it for my business?
In this article, we answer the question 'Are Facebook Ads worth it for my business?'.
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5 reasons you need a Google Ads agency to run Google Ads for your business
Hiring a Google Ads Agency to manage the Google Ads for your business can be a game-changer. Read just 5 reasons why you need a Google Ads Agency to run your PPC ads.
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11 red flags to look out for when hiring a marketing agency
Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.
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Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?
Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.
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Castle International help Swan to launch the world’s first Alexa kettle
Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…
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ChatGPT is making your job obsolete – or is it?
By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…
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Everything you need to know about NFTs
Two years ago, the digital artist Beeple sold a piece of his work for an eye-watering $69 million. Despite the hefty price tag, the new owner won’t be able to proudly display his purchase above the mantlepiece — or anywhere in the physical realm, for that…
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