Invisible Wounds | Case Study - How Castle Helped Invisible Wounds

Invisible Wounds

How did we help Invisible Wounds?

The Proposal

Castle’s challenge with Invisible Wounds was to create a highly accessible website for a specialist support service charity. Invisible Wounds work with survivors of trauma providing high quality services and support. The previous website was not only outdated visually, but its structure was not flexible for the needs of the charity, so Castle were tasked with rolling out a newly established online brand identity. In addition to this, we were asked to become responsible for IWs event management programme and fundraising campaigns.

The Process

The website has three main audiences: Service Users, Supporters and Employees. Through meetings with Invisible Wounds, a new website architecture was developed that organised more coherently the website sections, making it easier for users to navigate and find information more relevant to them. This structure also allows for future development and updating of the site as an ongoing process, in addition to this, a wireframing phase helped establish the structure of individual pages and how the content needed to be presented.

As a significant percentage of the service users suffer from a disability of some degree, accessibility was a high priority for the site. Castle ran accessibility tests on hues and tints, font sizes and styles to ensure the website was as user-friendly as possible. Castle also took on responsibility for the addition and upkeep of all forms of social media and increasing brand awareness in a saturated market, and has linked up with several partners to develop IW’s profile in the charity sector.

The Results

Because the site now works as a fundraising tool, showing people clearly how to fundraise, volunteer or donate, site traffic has increased by over 150% and seen the donations to the charity raise by over 200%. Castle also event managed the Standing Tall Gala Dinner held at the prestigious Mere Resort in Cheshire, raising awareness and over £50,000 for Invisible Wounds.

Other Projects

Fizzy Whiz

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Fizzy Whiz is an online retailer selling a vast range of wholesale supplies to small businesses to make their own bath, body and cleaning products. They came to Castle looking for help maximising their sales and achieving consistent growth through ads.

Geepas

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Geepas is a global brand selling a wide range of electrical, homewares, kitchenware and beauty/personal care appliances. They came to Castle looking for help to maximise conversions through their eCommerce store, as well as wanting help to run ads to drive more traffic to their site and increase sales.

Nicholas Charles Fragrances

Ecommerce

Nicholas Charles Fragrances is an online brand offering fragrances inspired by designer scents for an affordable price. They came to Castle looking for help to grow their business. They wanted to maximise sales through their eCommerce website through ads, which would increase their brand awareness, maximise conversions on the site and achieve a good return on investment.

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