Case Study | How Castle Helped DMF Wakefield

DMF Wakefield

How did we help DMF Wakefield?

The Proposal

DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services. The company required an eCommerce platform to be developed. It needed a customer portal for their service department, an eCommerce facility for their body shop consumable arm and a quote system for their garage equipment and compressor business.

The Process

The workshop installation section of the business required a portal. This portal was to move their entire maintenance and calibration services onto a digital network, allowing engineers and customers to have all their documentation for all workshop equipment online. This meant all paper-based documentation needed to be created into a fillable form and then converted into a PDF format.

As each customer also needed their documentation placed automatically into their panel, Castle needed to create a traceable path from when the engineer filled in the form to it arriving into DMF’s unique portal. DMF also stipulated that all customers needed to physically sign their documentation, so it would verify the engineer’s work, which required the team to create a ‘digital signature’ facility.

Castle was able to create an online form that had pre-assigned criteria to know whether you were an existing or new client, we then produced a module that located customers based on address and ID. This allowed us to find the client, to locate their portal and then connect it to the submit button at the end of each form. Once all the forms were built, we created a module for digital ‘wet’ signatures.

With the form process in place, we had to create an admin and client portal for every customer and staff member. The portal enabled staff to view all historical data such as engineer notes, calibration documents and all signed forms. The customer could search via date and also add their own documentation in order to assist the engineer in any way.

The enormous eCommerce solution that Castle designed consisted of high-level Magento features, with an advanced filtration module included, as there were over 5000 products DMF wished to include on the site.

The Results

The added value created was by promoting DMF’s business online. National sales had now become a more realistic proposition with the addition of an eCommerce store, and the creation of a portal that allowed engineers and sales reps to deliver an improved service gave rise to increased customer retention as well as offering upselling opportunities to increase turnover and profit revenue. With 5000 of their stocked parts becoming available to buy online, this has generated a 25% increase in new revenue and a 30% increase in repeat custom.

DMF Wakefield now feels as if its service can compete successfully with other major sector competitors.

Other Projects

Steven Brown Art

Ecommerce

Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings.

Swan

E-Commerce

Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website.

HNK Solicitors

Lead Generation

HNK Solicitors are a specialist civil litigation firm, based in Liverpool. HNK required a complete rebrand, alongside a brand-new website to facilitate lead generation.

Get In Touch

An influencer recording a video on her phone explaining how many followers do you need to be an influencer.

Read More

Affiliate

How many followers do you need to be an influencer?

In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also…

Read More
A Mac computer with a website open allowing a graphic designer to learn how to make a good design portfolio.

Read More

Design

How to make a good design portfolio?

In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design…

Read More
A laptop with the Google search engine open to show what a meta description is to explain what duplicate meta descriptions are.

Read More

SEO

Duplicate Meta Descriptions: How harmful are they?

In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether…

Read More