Step Forward Homes | Case Study - How Castle Helped Step Forward Homes

Step Forward Homes

How did we help Step Forward Homes?

The Proposal

Step Forward Homes was operating with an outdated ‘blocky’ website that had no advanced search features or integrated links to other services. Their previous marketing strategist had not considered Step Forward’s social media needs or sales direction. Therefore a new website, graphic design and improved online presence were needed to enhance Step Forward Homes’ online turnover.

The Process

Castle proposed to completely re-invent both the company’s site and the way in which it sold houses online. This was achieved through a website that included advanced search features such as pricing, location, size etc. but also by having Step Forward’s main business; selling houses, as the focal point to the Home page. Castle also integrated the website with a Property Software API called ‘Alto’ which is a CMS that allows staff to manage properties and also connects listing to all major estate agents such as Rightmove, Zoopla, Purple Bricks etc. making it much easier for potential buyers to find Step Forward Homes and the property they’re looking for.

The property search engine was simplified further by displaying properties in list, grid or map format and required no data entry.

We also took charge of the company’s social media accounts, revising their social strategy and content to effectively generate website visits and sales leads. This was also achieved through bespoke ads tailored to appeal to their target demographic for maximum conversion rates and user engagement.

The Results

Our revised social strategy not only increased site traffic by 23% but also increased social following and user engagement to build better brand awareness. The regular engagement with social followers also helped build relationships with potential buyers that increased sales leads by 37% in one month.

Our web development team produced a stunning, responsive website with an advanced property search engine that provided Step Forward with the ability to manage properties through their own CMS. The site was also designed to be fully mobile responsive and SEO optimised to be future-proofed against market variables. This has helped raise the profile of shared ownership and has resulted in higher site traffic with increased business and sales leads, an improved user experience on the site, better connections with industry and more importantly an ROI of £650,000 in the sale of homes in a single week.

Other Projects

BiFold Local

Lead Generation

BiFold Local are a bifold door manufacturing and installation company based in Liverpool. They supply and install high-quality bifold doors to people throughout the UK.

Supreme CBD


Supreme CBD are one of the UK’s leading suppliers of high-quality CBD products. Endorsed by athletes, Supreme CBD products are third-party lab tested and CBD content verified to ensure quality and consistency. They sell a range of CBD products from traditional full-spectrum oils to capsules, CBD gummys, balms and E-liquids.

Steven Brown Art


Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful, contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings.

Get In Touch


Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

Read more


TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…

Read more


Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

Read more