Case Study | How Castle Helped Kingsley Recruitment

Kingsley Recruitment

How did we help Kingsley Recruitment?

1. The proposal

Kingsley Recruitment required a completely bespoke recruitment website for their online applications. They wanted a design that merged the best aspects of their major national competitors’ sites. They also needed the site to be built on Umbraco, as this was the content management system (CMS) their staff had grown accustomed to. They also required a development agency that would continue to support them while the site was built.

2. The process

The main challenge for this project was developing the advanced search facilities. Kingsley required a categorisation bar for their pre-existing locations. The search bar needed an auto-fill facility as well as the ability to cross-reference job title with location. We then had to supplement the search facility with a filter on the job search page. The filter consisted of location, job title, sectors, salary bands, contract type, and an update button.

Kingsley’s old site had required pre-existing salary bands as the previous developers had used a template. As the business had grown, this had become a nuisance. Salary bands were frequently fluctuating and the client was bound by the parameters that they first set. We built dynamic code within the CMS to make the bands adaptable to manual changes.

The client also had no way of searching for the jobs placed in the CMS. This meant that, as the volume of jobs grew, it became increasingly difficult and time-consuming to locate the desired job. The node we built enabled them to search via a unique job ID. We also created subfolders so we could delete old jobs, something that was not available in the previous system.

We built each facility through ASP.NET, an open-source web application framework. We cloned all the current content and jobs, optimised all-new robot.txt files, and submitted a new sitemap to Google. Once the site went live, we began phase two testing. As the client wanted a fast turnaround and wished to constantly evolve, they purchased a retainer package for maintenance and further development work and began to add new elements to the CMS, such as bandwidth filters, advanced search nodes for applicants, and several other key features that further supported staff efficiency.

3. The results

The resulting platform led to increased efficiency from staff using the site to search for jobs, input new jobs, and examine applicants. It also led to spikes in job applications being sent from customers due to the improved user experience throughout the website. The ease of the search facility and the fact that it was no longer necessary to go back to the home page for new searches meant further cross-selling opportunities arose.

Previous
Next

Other Projects

BiFold Local

Lead Generation

BiFold Local are a bifold door manufacturing and installation company based in Liverpool. They supply and install high-quality bifold doors to people throughout the UK.

Supreme CBD

Ecommerce

Supreme CBD are one of the UK’s leading suppliers of high-quality CBD products. Endorsed by athletes, Supreme CBD products are third-party lab tested and CBD content verified to ensure quality and consistency. They sell a range of CBD products from traditional full-spectrum oils to capsules, CBD gummys, balms and E-liquids.

Steven Brown Art

Ecommerce

Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful, contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings.

Book an Appointment

Featured

11 red flags to look out for when hiring a marketing agency

Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.

Read more

Featured

Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

Read more

Featured

Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

Read more