Case Study | How Castle Helped Trade Garage Equipment

Trade Garage Equipment

How did we help Trade Garage Equipment?

The Proposal

Trade Garage Equipment Ltd have been established for more than 30 years, they supply and install top quality garage equipment to the automotive industry.

As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct sales literature would be the best way to increase turnover, we therefore designed a range of brochures covering the 4 major sections of TGE’s business: Supply, installation, servicing and spares and created a website specifically designed to be used as a catalogue to aid the sales reps in their sales process, visiting clients armed with a live portfolio of products and services.

The Process

Castle faced various difficulties and obstacles including the design and creation of a directory which held 150 pages of brand-new and completely original content. Castle had never delivered such a large product before, one that required such a vast amount of original content creation and attention to detail on hundreds of different products.

To speed up and successfully produce and deliver the bespoke brochure, we appointed a member of our development team to extract all the content we would need directly from supplier websites. Once we had all relevant information from our developer, we produced samples and concepts for the client which were refined quickly and narrowed down to a single design for their brochures.

The four other brochures covered areas such as, lifting equipment, wheel care products, MOT services as well as an effective commercial brochure that promoted the business. These marketing materials succeeded in improving the marketing strategy of the company who saw a huge improvement in their sales reputation and as well as the addition of new clients. Trade Garage Equipment were now able to present their bespoke products with the confidence that customers were regarding TGE as an organisation that offered high-quality and better value for money, services and products.

After designing all of the marketing materials for the company, we also took responsibility for the aftercare printing service for all the brochures Castle designed. TGE received from Castle an all-around design and production service that was successful in improving the quality of their business, their brand awareness, sales leads and even the businesses’ sales reputations and strategies.

Castle was also asked by the client to conduct PR work on their behalf with industry related publications, such as; Tyre Trade News, Transport Operator and Commercial Vehicle Workshop, spotlighting key products, new products and new partnerships, promoting TGE to a wider audience.

The Results

Trade Garage Equipment received over 4,000 marketing materials which have been successfully distributed to 2,500 clients since production during various promotion campaigns and PR within the company. From the professionally designed and produced brochures, the company succeeded in gaining a 150% increase in sales from 2015-2016 due to increased brand awareness and improved promotion of products.

Other Projects

Swan

E-Commerce

Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website.

HNK Solicitors

Lead Generation

HNK Solicitors are a specialist civil litigation firm, based in Liverpool. HNK required a complete rebrand, alongside a brand-new website to facilitate lead generation.

The PAYE People

Lead Generation

The PAYE People were a start-up company who came to Castle looking for a complete branding package.

Get In Touch

Read More

Marketing

Environmental marketing: The possibilities and pitfalls of turning your brand green

Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to…

Read More
A screenshot of the Google AdWords website to show what are the key success metrics in PPC.

Read More

PPC

What are the key success metrics for PPC?

In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC…

Read More
A person working on Adobe Photoshop showing how to increase the resolution of an image.

Read More

Design

How to increase the resolution of an image

In our latest post, Castle’s Head of Creative, Pete Richardson will be guiding you through the process of how to increase the resolution of an…

Read More