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Author Archives: Dean

News

Meet our digital marketing apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work done by employers and apprentices across the country. So, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us. Each day…

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News

Top 10 signs you need to overhaul your digital marketing strategy

Are you not seeing the results you want from your digital marketing strategy? If you are looking for a sign that your digital marketing strategy needs an overhaul. You should check out our list. One of the biggest signs that your digital marketing strategy is falling flat is if you…

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News

Branding in Marketing

Branding is essential to a business because of the overall impact it makes on your company. Your branding is what helps you distinguish yourself from competitors and allows consumers to know what to expect from you as a company. It can change the way people perceive your brand, increase awareness,…

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News

How will 2020 reshape and influence the B2B market?

It’s the start of a new decade and all brands should be looking to regenerate their company. Implementing some creative thinking will add a fresh aspect to the brand. But the question is, where should they start to excel in B2B marketing? Today’s millennial world As we enter this new…

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Featured

Beware the expensive false promises of bad marketing agencies.

Since establishing Castle, a Marketing Agency in Liverpool five years ago Dean Currall has generated millions in extra sales for his clients. Here, he explains how a bad marketing agency can waste your time and burn your cash. I created my own digital marketing…

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News

3 ways to start sales meetings the right way

Kicking off a meeting can be so positive and exciting. It’s the open door every salesperson wants. This can easily all go wrong though; with one wrong move, your entire sales process will be put in jeopardy. Derailing the meeting = derailing the process. To avoid this, you need to…

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News

SALES TRAINING: WINNING MAJOR BUSINESS

What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire.

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News

Top Marketing Trends for 2019

Video Marketing Looking back at recent years, we think that video marketing shows great potential in 2019. A report by Animoto in 2017 showed that 64% of customers made a purchase after watching a branded video on Facebook. Many users of social media are influenced more by videos as…

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News

How Your Website Can Make You More Money

What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire.

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Marketing

Why GEO Matters More Than SEO in 2026

GEO is the shift from ranking on Google to appearing in AI generated answers. Instead of competing for a place on a results page, brands now compete to be included in the single response people receive when they ask ChatGPT, Meta AI or Perplexity a question. If AI cannot understand who you are, which market you serve or why you are credible, you will be excluded. GEO fixes that by clarifying your identity, removing digital noise and training AI models to recognise your expertise. It is the difference between being discoverable and being invisible in 2026.

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Marketing

What to Expect in Early 2026: The Marketing Shifts Already Taking Shape

The first part of 2026 is shaping up to be a strange mix of stability and disruption. Brands are operating in a world where audience attention is splintered, algorithms feel increasingly opaque, and AI search is quietly reshaping how people discover information. The companies that win in 2026 will be…

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Marketing

The Future of AI in Digital Marketing: What It Means for Brands in 2026

AI is transforming digital marketing, from content creation and audience targeting to generative search optimisation. Here’s how brands can prepare for 2026 with a smarter, human-led approach.

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