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Author Archives: Dean

News

Meet our digital marketing apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work done by employers and apprentices across the country. So, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us. Each day…

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News

Top 10 signs you need to overhaul your digital marketing strategy

Are you not seeing the results you want from your digital marketing strategy? If you are looking for a sign that your digital marketing strategy needs an overhaul. You should check out our list. One of the biggest signs that your digital marketing strategy is falling flat is if you…

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News

Branding in Marketing

Branding is essential to a business because of the overall impact it makes on your company. Your branding is what helps you distinguish yourself from competitors and allows consumers to know what to expect from you as a company. It can change the way people perceive your brand, increase awareness,…

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News

How will 2020 reshape and influence the B2B market?

It’s the start of a new decade and all brands should be looking to regenerate their company. Implementing some creative thinking will add a fresh aspect to the brand. But the question is, where should they start to excel in B2B marketing? Today’s millennial world As we enter this new…

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Featured

Beware the expensive false promises of bad marketing agencies.

Since establishing Castle, a Marketing Agency in Liverpool five years ago Dean Currall has generated millions in extra sales for his clients. Here, he explains how a bad marketing agency can waste your time and burn your cash. I created my own digital marketing…

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News

3 ways to start sales meetings the right way

Kicking off a meeting can be so positive and exciting. It’s the open door every salesperson wants. This can easily all go wrong though; with one wrong move, your entire sales process will be put in jeopardy. Derailing the meeting = derailing the process. To avoid this, you need to…

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News

SALES TRAINING: WINNING MAJOR BUSINESS

What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire.

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News

Top Marketing Trends for 2019

Video Marketing Looking back at recent years, we think that video marketing shows great potential in 2019. A report by Animoto in 2017 showed that 64% of customers made a purchase after watching a branded video on Facebook. Many users of social media are influenced more by videos as…

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News

How Your Website Can Make You More Money

What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire.

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PPC

The ROI of eCommerce SEO and paid advertising working together

SEO builds long-term visibility, paid ads drive instant results - but together, they create unstoppable growth. At Castle, we combine SEO and paid advertising into one data-led strategy that balances quick wins with sustainable ROI. This integrated approach turns visibility into conversions and traffic into measurable revenue.

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Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

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Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

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