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Author Archives: Dean

News

How To Use Facebook Advertising To Get Conversions

With over 2 billion active daily users, it’s no surprise that many businesses are wanting to jump on the bandwagon and get their name out there using Facebook Advertising. It’s a surprisingly simple concept, however with more businesses than ever before using the platform for marketing,…

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News

How Digital Marketing has evolved

Over the past 30 years, digital marketing has had to run to keep up and deal with the boundless leaps in technological advances.

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News

Is your Marketing GDPR Ready?

The deadline for the new GDPR guidelines is set for 25th May 2018. For anyone who thinks that’s far away, it’s less than 100 days.

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News

General Data Protection Regulation: What Europe’s New Privacy Law Means for Email Marketers

Because GDPR will affect every business that uses any personal data from EU citizens it will, therefore, impact upon numerous aspects of email marketing, particularly how marketers pursue, gather, and record consent, so if you’re collecting email addresses or send email to subscribers in the EU, you will have to conform to GDPR—irrespective of where you are located.

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Data Protection – what does the GDPR mean for SME’s?

As the General Data Protection Regulation (GDPR) is set to change the foundations of many organisations as they apply the necessary changes to bring themselves in line requisite with the new regulation. 

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What Does the General Data Protection Regulation (GDPR) Mean for E-Commerce Businesses?

The GDPR will come into effect in May 2018, but what effect will it have on e-commerce?

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Featured

SPOTLIGHT: Factory Supplements

With over 20 different brands, with a raft of products produced by each brand, Factory Supplements needed an e-commerce solution that would allow customers to search by both brand and product, with a user interface that was both quick and easy to use.

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Featured

Spotlight: Trade Garage Equipment

As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct ...

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Featured

Spotlight: Chemist4U

Chemist4U is an online pharmaceutical provider that sells thousands of products to their clients across the country ...

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GEO

Why paid ads and GEO now work as one system, not two strategies

How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.

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Uncategorised

What businesses actually mean when they search for a marketing agency in 2026

Castle is a full-service marketing agency specialising in ecommerce growth, SEO, performance marketing and integrated digital strategy. Built for long-term results, not vanity metrics.

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GEO

How do I find a trustworthy full-service marketing agency?

How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results.

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