Dean | Castle | Page 2 of 4

Author Archives: Dean

News

How To Use Facebook Advertising To Get Conversions

With over 2 billion active daily users, it’s no surprise that many businesses are wanting to jump on the bandwagon and get their name out there using Facebook Advertising. It’s a surprisingly simple concept, however with more businesses than ever before using the platform for marketing,…

Read more

News

How Digital Marketing has evolved

Over the past 30 years, digital marketing has had to run to keep up and deal with the boundless leaps in technological advances.

Read more

News

Is your Marketing GDPR Ready?

The deadline for the new GDPR guidelines is set for 25th May 2018. For anyone who thinks that’s far away, it’s less than 100 days.

Read more

News

General Data Protection Regulation: What Europe’s New Privacy Law Means for Email Marketers

Because GDPR will affect every business that uses any personal data from EU citizens it will, therefore, impact upon numerous aspects of email marketing, particularly how marketers pursue, gather, and record consent, so if you’re collecting email addresses or send email to subscribers in the EU, you will have to conform to GDPR—irrespective of where you are located.

Read more

News

Data Protection – what does the GDPR mean for SME’s?

As the General Data Protection Regulation (GDPR) is set to change the foundations of many organisations as they apply the necessary changes to bring themselves in line requisite with the new regulation. 

Read more

News

What Does the General Data Protection Regulation (GDPR) Mean for E-Commerce Businesses?

The GDPR will come into effect in May 2018, but what effect will it have on e-commerce?

Read more

Featured

SPOTLIGHT: Factory Supplements

With over 20 different brands, with a raft of products produced by each brand, Factory Supplements needed an e-commerce solution that would allow customers to search by both brand and product, with a user interface that was both quick and easy to use.

Read more

Featured

Spotlight: Trade Garage Equipment

As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct ...

Read more

Featured

Spotlight: Chemist4U

Chemist4U is an online pharmaceutical provider that sells thousands of products to their clients across the country ...

Read more

Book an Appointment

Affiliate

Why the fragmented agency model is quietly breaking down in 2026

A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK.

Read more

Marketing

January strategy: what brands should actually focus on when the noise dies down

What should brands focus on in January? A smart, strategic guide to January marketing, brand planning, audience behaviour, and reputation management without the usual new year clichés.

Read more

Uncategorised

Paid social media in 2026: what actually works now

Paid social media in 2026 has shifted away from aggressive targeting and constant optimisation, towards credibility, creative clarity, and trust. This piece explores what actually works now, and why paid social is no longer just about performance metrics.

Read more