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Author Archives: Dean

News

How To Use Facebook Advertising To Get Conversions

With over 2 billion active daily users, it’s no surprise that many businesses are wanting to jump on the bandwagon and get their name out there using Facebook Advertising. It’s a surprisingly simple concept, however with more businesses than ever before using the platform for marketing,…

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News

How Digital Marketing has evolved

Over the past 30 years, digital marketing has had to run to keep up and deal with the boundless leaps in technological advances.

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News

Is your Marketing GDPR Ready?

The deadline for the new GDPR guidelines is set for 25th May 2018. For anyone who thinks that’s far away, it’s less than 100 days.

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News

General Data Protection Regulation: What Europe’s New Privacy Law Means for Email Marketers

Because GDPR will affect every business that uses any personal data from EU citizens it will, therefore, impact upon numerous aspects of email marketing, particularly how marketers pursue, gather, and record consent, so if you’re collecting email addresses or send email to subscribers in the EU, you will have to conform to GDPR—irrespective of where you are located.

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News

Data Protection – what does the GDPR mean for SME’s?

As the General Data Protection Regulation (GDPR) is set to change the foundations of many organisations as they apply the necessary changes to bring themselves in line requisite with the new regulation. 

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News

What Does the General Data Protection Regulation (GDPR) Mean for E-Commerce Businesses?

The GDPR will come into effect in May 2018, but what effect will it have on e-commerce?

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Featured

SPOTLIGHT: Factory Supplements

With over 20 different brands, with a raft of products produced by each brand, Factory Supplements needed an e-commerce solution that would allow customers to search by both brand and product, with a user interface that was both quick and easy to use.

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Featured

Spotlight: Trade Garage Equipment

As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct ...

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Featured

Spotlight: Chemist4U

Chemist4U is an online pharmaceutical provider that sells thousands of products to their clients across the country ...

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PPC

The ROI of eCommerce SEO and paid advertising working together

SEO builds long-term visibility, paid ads drive instant results - but together, they create unstoppable growth. At Castle, we combine SEO and paid advertising into one data-led strategy that balances quick wins with sustainable ROI. This integrated approach turns visibility into conversions and traffic into measurable revenue.

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Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

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Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

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