Marketing
Why a full-service digital marketing agency delivers better results than single-channel solutions
Many businesses hit a ceiling when relying on a single marketing channel. At Castle, our full-service approach combines paid ads, eCommerce, branding, and web design to deliver scalable growth and stronger ROI.
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PPC for ecommerce: the ultimate guide
Pay-per-click PPC advertising can be very beneficial for promoting eCommerce stores. It has proven results for maximising leads and increasing revenue. Ideal for targeting high-intent customers, PPC is perfect for the data-driven nature of eCommerce. If you own an eCommerce store and have considered running PPC for eCommerce ads but…
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Are Facebook ads worth it for my business?
In this article, we answer the question 'Are Facebook Ads worth it for my business?'.
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5 reasons you need a Google Ads agency to run Google Ads for your business
Hiring a Google Ads Agency to manage the Google Ads for your business can be a game-changer. Read just 5 reasons why you need a Google Ads Agency to run your PPC ads.
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11 red flags to look out for when hiring a marketing agency
Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.
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Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?
Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.
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ChatGPT is making your job obsolete – or is it?
By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…
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Marketing in the metaverse: A comprehensive guide
In October 2021, Mark Zuckerberg made a billion-dollar gamble. After months of speculation, he announced that Facebook – the second-largest seller of digital advertising in the world – was now a metaverse company. Suddenly, a word that had been mostly used by sci-fi enthusiasts and ardent…
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The next generation of globalisation: can we protect profit and the planet?
Globalisation, and the planet at large, are under threat. With climate change looming, it's undeniable something must change. The next iteration of globalisation can protect culture, profit, and the planet. Marketing has a significant role to play in amplifying what action needs to be taken and boosting sustainable business.
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