PPC Blog Posts | Castle

PPC

The Google Ads interface that explains to people what is quality score in Google AdWords.

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PPC

What is Quality Score in Google Ads?

Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.

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A person's hand working on a Macbook Googling what is Remarketing.

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PPC

How to set up AdWords remarketing

Google AdWords is a fundamental marketing tool, enabling you to present your message to some of the search giant’s billion-plus monthly users. But not everyone who clicks on your ad will end up as a customer – which is where remarketing campaigns come in. In this post, Edward Potter, our Head of E-Commerce here at Castle, talks through the process of setting up a remarketing campaign using Google AdWords.

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Get In Touch

An influencer recording a video on her phone explaining how many followers do you need to be an influencer.

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Affiliate

How many followers do you need to be an influencer?

In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also…

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A Mac computer with a website open allowing a graphic designer to learn how to make a good design portfolio.

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Design

How to make a good design portfolio

In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design…

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A laptop with the Google search engine open to show what a meta description is to explain what duplicate meta descriptions are.

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SEO

Duplicate Meta Descriptions: How harmful are they?

In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether…

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