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Castle International

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DMF Wakefield

Generating Revenue | Lead Generation | Web Development

Lead Generation

DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services. Castle designed and built DMF Wakefield a new eCommerce platform to host their thousands of products.

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Step Forward Homes

Generating Revenue | Lead Generation | Web Development

Lead Generation

Step Forward Homes is a not-for-profit housing company who came to Castle as they needed a marketing agency who could design and build a new easy-to-use website as well as manage their social media to increase brand awareness and maximise conversions.

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Catalan Wines

Generating Revenue | Lead Generation | Web Development

Lead Generation

Catalan Wines are a company who specialise in the distribution of rare and exclusive wines from the Cataluña region of Spain to customers across the UK. Catalan Wines required a rebrand and eCommerce store to showcase their variety of products.

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GEO

How to take advantage of GEO in 2026

GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question.

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Marketing

Ecommerce is Changing Fast, and 2024 Proved It

A smart breakdown of the major ecommerce shifts seen in 2024, from changing customer behaviour and AI driven search to declining loyalty, faster checkouts, and the rise of values based shopping. This analysis explores what these trends mean for brands preparing for 2025 and how to stay competitive in an increasingly fragmented digital landscape.

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Marketing

Why GEO Matters More Than SEO in 2026

GEO is the shift from ranking on Google to appearing in AI generated answers. Instead of competing for a place on a results page, brands now compete to be included in the single response people receive when they ask ChatGPT, Meta AI or Perplexity a question. If AI cannot understand who you are, which market you serve or why you are credible, you will be excluded. GEO fixes that by clarifying your identity, removing digital noise and training AI models to recognise your expertise. It is the difference between being discoverable and being invisible in 2026.

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