TikTok 101 – How marketers can harness the power of TikTok
In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power. Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…Read more
Influencers are spearheading the mental health revolution
In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…Read more
Elon Musk is buying Twitter – so what happens next?
Elon Musk’s $44bn purchase of Twitter seemed utterly improbable as recently as early April, but perhaps we shouldn’t be surprised that it has ultimately gone through. After all, Musk is a typical Twitter user – which is to say, unpredictable, irreverent, and prone to picking fights.Read more
Can digital marketing confront its carbon footprint?
By any available measure, the climate crisis is the most pressing issue facing the world today. On a daily basis, we are confronted by reports of extreme weather, collapsing ice shelves, and unprecedented droughts, all powerful reminders of the troubling course…Read more
Leading with purpose: How brands can navigate the cost of living crisis
On March 23rd, the Chancellor Rishi Sunak presented his spring statement to the House of Commons. Amidst a barrage of troubling news reports about the impact of rising inflation, all eyes were on Sunak to deliver some much-needed…Read more
A Marketer’s Guide to April Fool’s Day Campaigns
For three hundred and sixty-four days of the year brands work hard to build trust with their audiences, curating a brand image based on their values and expertise. But when that sneaky day arrives, all can go awry if a misplaced April Fool’s joke creates a blunder.Read more
International Women’s Day 2022: #BreakTheBias
Read Castle's article for International Women's Day 2022, discussing this year's theme 'break the bias'.Read more
How many followers do you need to be an influencer?
In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also giving an insight into affiliate marketing as a whole. Influencers have grown massively over the years. This can be due to the number of…Read more
How to make a good design portfolio?
In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design portfolio. A design portfolio is an essential tool for every designer out there. It allows you to demonstrate your best work in fresh and creative…Read more