Design
What is corporate branding?
In this post, Castle’s Head of Brand and Design, Pete Richardson will indicate what is corporate branding and highlight just how important branding is for a business. Branding is a crucial aspect of marketing. When you are marketing your services, you are essentially marketing your brand. Your brand is…
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How to take good Instagram photos?
Instagram remains one of the most popular social media platforms. With its main form of content being image-based, image quality is key. In this post, Castle’s Head of Social, Elena Rosewell will show you how to take good Instagram photos. Instagram has quickly risen to be one of the…
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What is product branding?
In our latest post, the Head of Brand & Design for Castle, Pete Richardson provides an in-depth look at product branding by highlighting what is product branding and how to get the best out of it. People’s perception of branding is simply the font, the colours and the layout…
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Environmental marketing: The possibilities and pitfalls of turning your brand green
Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to avoid talking about climate change amidst heatwaves, forest fires, extreme flooding and…
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What are the key success metrics for PPC?
In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC is such a powerful tool to grow your brand awareness and overall sales. If used and monitored correctly, you can create some special campaigns. In…
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How to increase the resolution of an image
In our latest post, Castle’s Head of Creative, Pete Richardson will be guiding you through the process of how to increase the resolution of an image. Image resolution is a very important aspect when it comes to websites. The visuals of a website not only need to match…
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How to monetise Instagram
In our latest post, Castle’s Head of Affiliates, Ash Bage discusses a misunderstood concept when it comes to affiliate marketing on Instagram – how to monetise Instagram. Affiliate marketing is a commonly misunderstood tool for marketing agencies. If done right, it can generate a lot of revenue for…
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How to change the page name on Facebook
In our latest post, Castle’s Head of Social, Elena Rosewell will be indicating how to change the page name on Facebook and the circumstances that may occur. For any business, your name is one of the most crucial components. It symbolises your brand and who or…
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How to increase the resolution of an image without Photoshop
In our latest post, Castle’s Head of Creative, Pete Richardson will elaborate on how to increase the resolution of an image without Photoshop. Image resolution is such a critical component of a website, especially with the brand and design. Striking that balance of image quality and the image file…
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