SEO Blog Posts | Castle

SEO

A person in a business suit confused as to what bounce rate is.

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SEO

What is bounce rate and what does it mean for SEO?

SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.

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bounce-rate

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SEO

Tricks to Help Lower your Bounce Rate

If you’re struggling to push traffic to your website, grow more leads, or get more clients, it may be that your ‘bounce rate’ is too high, meaning, site visitors and clients who go to your landing page ‘bounce off’, before you can convert them.

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Marketing

Environmental marketing: The possibilities and pitfalls of turning your brand green

Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to…

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A screenshot of the Google AdWords website to show what are the key success metrics in PPC.

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PPC

What are the key success metrics for PPC?

In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC…

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A person working on Adobe Photoshop showing how to increase the resolution of an image.

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Design

How to increase the resolution of an image

In our latest post, Castle’s Head of Creative, Pete Richardson will be guiding you through the process of how to increase the resolution of an…

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