Web Design Blog Posts | Castle

Web

Website Design

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Web

10 Tips for Web Design That Drives Sales

Every owner of a business wants a website that inspires visitors to make contact or buy something. This is called conversion when your lead converts to become a client. If your site has a good deal of traffic but few conversions, you need to recognise why this is happening.

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A group of employees sitting in a meeting, engaging in a conversation whilst reviewing data presented in various ways.

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Web

The Anatomy of the Perfect Sales Page

When you see multiple versions of formulas for copywriting, promising to give you; “the textbook sales page,” how do you know which one is best, when each method seems to have success written all over it and each one looks like a rock-solid plan. The first thing to know, is that copywriting is more than the sum of its parts, it’ also an exercise in message and influence.

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Marketing

Environmental marketing: The possibilities and pitfalls of turning your brand green

Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to…

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A screenshot of the Google AdWords website to show what are the key success metrics in PPC.

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PPC

What are the key success metrics for PPC?

In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC…

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A person working on Adobe Photoshop showing how to increase the resolution of an image.

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Design

How to increase the resolution of an image

In our latest post, Castle’s Head of Creative, Pete Richardson will be guiding you through the process of how to increase the resolution of an…

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