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TikTok 101 – How marketers can harness the power of TikTok
In this post, Castle’s Digital Growth Manager Louis Melia discusses the rise of TikTok & its advertising power. Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform to…
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How to schedule a Facebook post
In this post, our Head of Social, Elena Rosewell will show you how to schedule a Facebook post. As well as addressing how Facebook has changed over the years, also providing some insight as to where she thinks the platform will go moving into the new year. Social media…
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How to take good Instagram photos?
Instagram remains one of the most popular social media platforms. With its main form of content being image-based, image quality is key. In this post, Castle’s Head of Social, Elena Rosewell will show you how to take good Instagram photos. Instagram has quickly risen to be one of the…
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How to change the page name on Facebook
In our latest post, Castle’s Head of Social, Elena Rosewell will be indicating how to change the page name on Facebook and the circumstances that may occur. For any business, your name is one of the most crucial components. It symbolises your brand and who or…
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How to Add Multiple Photos to an Instagram Story
In this post, Castle’s Head of Social Media Elena Rosewell will be answering a commonly misunderstood feature with Instagram’s Stories – how to add multiple photos to an Instagram Story. Instagram has become a vastly popular platform that touches all forms of digital marketing. Everything from social media…
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Who to follow on Instagram: An insight into the best Instagram accounts
In this post, Castle’s Head of Social Media Elena Rosewell will answer a seemingly straightforward question that is, in fact, a bit more complicated than it first seems: who are the best Instagram accounts to follow? Your social media accounts are one of the most important tools for building…
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How to grow your Instagram account
Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.
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How to get verified on Instagram
When it comes to making the most of your use of social media, getting verified can be hugely beneficial. It’s a great way of increasing consumer trust and giving your brand a sense of exclusivity. In this post, Castle’s Head of Social Media Elena Rosewell talks you through one of the biggest steps a brand can take when it comes to their social media activity – getting verified on Instagram.
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Colin vs. Cuthbert: social media management at its finest
The food fight of the decade has started, and so far, ALDI is winning. Colin vs. Cuthbert: battle of the caterpillar cakes If you haven’t heard about the Colin vs. Cuthbert, battle of the caterpillars by now, then you might have been living under a rock, or you just might…
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