Featured Blog Posts | Castle

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How to get verified on Instagram

When it comes to making the most of your use of social media, getting verified can be hugely beneficial. It’s a great way of increasing consumer trust and giving your brand a sense of exclusivity. In this post, Castle’s Head of Social Media Elena Rosewell talks you through one of the biggest steps a brand can take when it comes to their social media activity – getting verified on Instagram.

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What is bounce rate and what does it mean for SEO?

SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.

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Beware the expensive false promises of bad marketing agencies.

Since establishing Castle, a Marketing Agency in Liverpool five years ago Dean Currall has generated millions in extra sales for his clients. Here, he explains how a bad marketing agency can waste your time and burn your cash. I created my own digital marketing…

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Five films every sales person should watch

Everyone loves watching a good film. There’s nothing better than sitting down on the couch tucked under blankets, surrounded by popcorn and sweets and putting on a good film. The only thing that can make this experience any better is if the movie offers value beyond entertainment. There are some…

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SPOTLIGHT: Factory Supplements

With over 20 different brands, with a raft of products produced by each brand, Factory Supplements needed an e-commerce solution that would allow customers to search by both brand and product, with a user interface that was both quick and easy to use.

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Spotlight: Trade Garage Equipment

As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct ...

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Spotlight: Kingsley Recruitment

Kingsley Recruitment required a completely bespoke website for their online applications. They wanted a design that merged the best aspects of their major national competitors ...

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Spotlight: DMF Wakefield

DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services ...

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Spotlight: Private Label Supplements

Private Label Supplements (PLS) is an online supplement store that provides a bespoke service for its customers across the UK ...

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