Design

How to trademark a logo in the UK

A trademark is an essential part of protecting the brand identity of your business. It allows you to take control of the way your products or services are presented to and identified by customers – your logo being a major example. In this post, Castle’s Head of Branding & Design Pete Richardson talks you through the vital process of trademarking your logo.

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The mental health impact of remote working

As you may have seen from our recent blog post – as well as various reports in the media! – here at Castle we have recently moved into our stunning new office in the historic heart of Liverpool…

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How to set up AdWords remarketing

Google AdWords is a fundamental marketing tool, enabling you to present your message to some of the search giant’s billion-plus monthly users. But not everyone who clicks on your ad will end up as a customer – which is where remarketing campaigns come in. In this post, Edward Potter, our Head of E-Commerce here at Castle, talks through the process of setting up a remarketing campaign using Google AdWords.

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How to get verified on Instagram

When it comes to making the most of your use of social media, getting verified can be hugely beneficial. It’s a great way of increasing consumer trust and giving your brand a sense of exclusivity. In this post, Castle’s Head of Social Media Elena Rosewell talks you through one of the biggest steps a brand can take when it comes to their social media activity – getting verified on Instagram.

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What is bounce rate and what does it mean for SEO?

SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.

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Beware the expensive false promises of bad marketing agencies.

Since establishing Castle, a Marketing Agency in Liverpool five years ago Dean Currall has generated millions in extra sales for his clients. Here, he explains how a bad marketing agency can waste your time and burn your cash. I created my own digital marketing…

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Five films every sales person should watch

Everyone loves watching a good film. There’s nothing better than sitting down on the couch tucked under blankets, surrounded by popcorn and sweets and putting on a good film. The only thing that can make this experience any better is if the movie offers value beyond entertainment. There are some…

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SPOTLIGHT: Factory Supplements

With over 20 different brands, with a raft of products produced by each brand, Factory Supplements needed an e-commerce solution that would allow customers to search by both brand and product, with a user interface that was both quick and easy to use.

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Spotlight: Trade Garage Equipment

As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct ...