Featured
What is bounce rate and what does it mean for SEO?
SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.
Read moreFeatured
Beware the expensive false promises of bad marketing agencies.
Since establishing Castle, a Marketing Agency in Liverpool five years ago Dean Currall has generated millions in extra sales for his clients. Here, he explains how a bad marketing agency can waste your time and burn your cash. I created my own digital marketing…
Read moreFeatured
Five films every sales person should watch
Everyone loves watching a good film. There’s nothing better than sitting down on the couch tucked under blankets, surrounded by popcorn and sweets and putting on a good film. The only thing that can make this experience any better is if the movie offers value beyond entertainment. There are some…
Read moreFeatured
SPOTLIGHT: Factory Supplements
With over 20 different brands, with a raft of products produced by each brand, Factory Supplements needed an e-commerce solution that would allow customers to search by both brand and product, with a user interface that was both quick and easy to use.
Read moreFeatured
Spotlight: Trade Garage Equipment
As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct ...
Read moreFeatured
Spotlight: Sterling Services
Sterling Services is a construction company requiring a complete re-brand. As a business with many competitors, they needed to present a unique and bespoke image to stand out from others ...
Read moreFeatured
Spotlight: Catalan Wines
Catalan Wines required a new brand for their business. They were entering into an exclusive market and needed an elegant image. We were also tasked with photographing their products and ...
Read moreFeatured
Spotlight: Kingsley Recruitment
Kingsley Recruitment required a completely bespoke website for their online applications. They wanted a design that merged the best aspects of their major national competitors ...
Read moreFeatured
Spotlight: DMF Wakefield
DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services ...
Read more