Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?
Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.Read more
Castle International help Swan to launch the world’s first Alexa kettle
Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…Read more
ChatGPT is making your job obsolete – or is it?
By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…Read more
Everything you need to know about NFTs
Two years ago, the digital artist Beeple sold a piece of his work for an eye-watering $69 million. Despite the hefty price tag, the new owner won’t be able to proudly display his purchase above the mantlepiece — or anywhere in the physical realm, for that…Read more
Marketing in the metaverse: A comprehensive guide
In October 2021, Mark Zuckerberg made a billion-dollar gamble. After months of speculation, he announced that Facebook – the second-largest seller of digital advertising in the world – was now a metaverse company. Suddenly, a word that had been mostly used by sci-fi enthusiasts and ardent…Read more
The next generation of globalisation: can we protect profit and the planet?
Globalisation, and the planet at large, are under threat. With climate change looming, it's undeniable something must change. The next iteration of globalisation can protect culture, profit, and the planet. Marketing has a significant role to play in amplifying what action needs to be taken and boosting sustainable business.Read more
Automating creativity: Will AI replace artists?
In the spring and summer of 2022, the internet was suddenly inundated with a stream of strange, fascinating images. A giant lobster playing basketball; a court sketch of Godzilla on trial; Darth Vader ice fishing. It started to feel like reality was dissolving slightly, but in a good way. Of…Read more
Protecting young people’s mental health in the pandemic and beyond
Jade Foreman is a Parenting Practitioner at Young Persons Advisory Service (YPAS), a Liverpool-based organisation providing mental health and wellbeing support and services for children, young adults and families throughout Merseyside. For World Mental Health Day, we invited her to share her thoughts on the state of…Read more
Closing the digital divide: How marketers can drive inclusion
As important as recent debates over filter bubbles and echo chambers might be, they can conceal a more fundamental problem. In reality, it’s far from true that everyone is trapped inside their own little digital paradise. For many, simply getting online in the first place poses a major challenge.Read more