Featured
What is bounce rate and what does it mean for SEO?
SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.
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Beware the expensive false promises of bad marketing agencies.
Since establishing Castle, a Marketing Agency in Liverpool five years ago Dean Currall has generated millions in extra sales for his clients. Here, he explains how a bad marketing agency can waste your time and burn your cash. I created my own digital marketing…
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Five films every sales person should watch
Everyone loves watching a good film. There’s nothing better than sitting down on the couch tucked under blankets, surrounded by popcorn and sweets and putting on a good film. The only thing that can make this experience any better is if the movie offers value beyond entertainment. There are some…
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SPOTLIGHT: Factory Supplements
With over 20 different brands, with a raft of products produced by each brand, Factory Supplements needed an e-commerce solution that would allow customers to search by both brand and product, with a user interface that was both quick and easy to use.
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Spotlight: Trade Garage Equipment
As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct ...
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Spotlight: Chemist4U
Chemist4U is an online pharmaceutical provider that sells thousands of products to their clients across the country ...
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Spotlight: Shave & Subscribe Magento Web Design
Shave & Subscribe is an online subscription service that supplies its high volume of customers with regular shaving products directly to their homes. ...
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Spotlight: Essential Ormskirk
Essential Ormskirk is a company that provides discounts solely to a local area, creating a very relevant offering to its residents. They were a new business with no previous experience and required us to build their brand, market their business and build their website. They would require a wide range of digital marketing services, PR and bespoke coding ...
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Spotlight: Bradfor
Bradfor Ltd are a company based in Northern Ireland who specialise in manufacturing bespoke aircraft seat covers as well as several other component. As they manufacture a very specific product ...
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