Affiliate Blogs | Castle

Affiliate

A behind the scenes shot of an influencer recording a video for an affiliate marketing team.

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Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

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An influencer on their iPhone preparing to record a video to promote a product.

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Affiliate

How to find influencers for affiliate marketing

Affiliate marketing is a great way for brands to increase their reach and speak to an extremely broad audience. It enables you to use a diverse range of publishers to promote your brand, especially on social media. In this post, our Head of Affiliate Ash Bage discusses the difficult question of how to find influencers for your affiliate marketing campaigns.

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Marketing

Environmental marketing: The possibilities and pitfalls of turning your brand green

Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to…

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A screenshot of the Google AdWords website to show what are the key success metrics in PPC.

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PPC

What are the key success metrics for PPC?

In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC…

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A person working on Adobe Photoshop showing how to increase the resolution of an image.

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Design

How to increase the resolution of an image

In our latest post, Castle’s Head of Creative, Pete Richardson will be guiding you through the process of how to increase the resolution of an…

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