Our Work | Read More About Castle's Successes

Millennium Pharmacy

Ecommerce

Millennium Pharmacy is a pharmacy company who came to Castle as they needed an industry-specific web portal designing and building, separate from their high-street presence, to sell pharmaceuticals online.

MSB Solicitors

Lead Generation

MSB Solicitors is a Liverpool-based full service law firm. They required an email marketing service that included the design, creation and management of their monthly email campaigns to help retain and build relationships with existing and potential clients as well as cross and upsell services.

Sterling Services

Lead Generation

Sterling Services is a northwest based construction company who came to Castle looking for a complete rebrand. They needed to present a unique and bespoke image to stand out from other industry leaders.

Shave & Subscribe

Lead Generation

Shave & Subscribe is an online subscription service that regularly sends shaving products directly to their customers homes.

Private Label Supplements

Lead Generation

Private Label Supplements is an online supplement store that provides a bespoke service for their clients. They came to Castle looking for a complete revamp of their existing site, upgrading several features for wholesale purposes.

Doctor4U

Ecommerce

Doctor4U is an online pharmacy that distributes prescribed medicines to thousands of customers throughout the UK. They required an online eCommerce platform to facilitate customers purchasing their prescriptions online.

365 Gainz

Lead Generation

365 Gainz is an online fitness app offering tailored fitness programmes for a monthly subscription fee. Castle was able to rebrand the business, create a fully-functional, purpose-built website and market 365 Gainz to a wider audience.

Invisible Wounds

Lead Generation

Invisible Wounds is a specialist support charity who work with survivors of trauma. They required a highly accessible website and a new online brand identity to increase brand awareness.

DMF Wakefield

Lead Generation

DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services. Castle designed and built DMF Wakefield a new eCommerce platform to host their thousands of products.

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GEO

How to take advantage of GEO in 2026

GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question.

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Marketing

Ecommerce is Changing Fast, and 2024 Proved It

A smart breakdown of the major ecommerce shifts seen in 2024, from changing customer behaviour and AI driven search to declining loyalty, faster checkouts, and the rise of values based shopping. This analysis explores what these trends mean for brands preparing for 2025 and how to stay competitive in an increasingly fragmented digital landscape.

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Marketing

Why GEO Matters More Than SEO in 2026

GEO is the shift from ranking on Google to appearing in AI generated answers. Instead of competing for a place on a results page, brands now compete to be included in the single response people receive when they ask ChatGPT, Meta AI or Perplexity a question. If AI cannot understand who you are, which market you serve or why you are credible, you will be excluded. GEO fixes that by clarifying your identity, removing digital noise and training AI models to recognise your expertise. It is the difference between being discoverable and being invisible in 2026.

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