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Design

How is animation used in advertising?

In this post, the Head of Creative, Pete Richardson discusses how is animation used in advertising and how animation has changed over the years. Animation has become a crucial component for advertisers over the years. Resulting in advertisers being able to tell the exact story they want, ranging from…

Featured

How to schedule a Facebook post

In this post, our Head of Social, Elena Rosewell will show you how to schedule a Facebook post. As well as addressing how Facebook has changed over the years, also providing some insight as to where she thinks the platform will go moving into the new year. Social media…

Design

What is corporate branding?

In this post, Castle’s Head of Brand and Design, Pete Richardson will indicate what is corporate branding and highlight just how important branding is for a business. Branding is a crucial aspect of marketing. When you are marketing your services, you are essentially marketing your brand. Your brand is…

Featured

How to take good Instagram photos?

Instagram remains one of the most popular social media platforms. With its main form of content being image-based, image quality is key. In this post, Castle’s Head of Social, Elena Rosewell will show you how to take good Instagram photos. Instagram has quickly risen to be one of the…

Design

What is product branding?

In our latest post, the Head of Brand & Design for Castle, Pete Richardson provides an in-depth look at product branding by highlighting what is product branding and how to get the best out of it. People’s perception of branding is simply the font, the colours and the layout…

Featured

Environmental marketing: The possibilities and pitfalls of turning your brand green

Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to avoid talking about climate change amidst heatwaves, forest fires, extreme flooding and…

Featured

What are the key success metrics for PPC?

In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC is such a powerful tool to grow your brand awareness and overall sales. If used and monitored correctly, you can create some special campaigns. In…

Design

How to increase the resolution of an image

In our latest post, Castle’s Head of Creative, Pete Richardson will be guiding you through the process of how to increase the resolution of an image. Image resolution is a very important aspect when it comes to websites. The visuals of a website not only need to match…

Affiliate

How to monetise Instagram

In our latest post, Castle’s Head of Affiliates, Ash Bage discusses a misunderstood concept when it comes to affiliate marketing on Instagram – how to monetise Instagram. Affiliate marketing is a commonly misunderstood tool for marketing agencies. If done right, it can generate a lot of revenue for…