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Persuasion Marketing: How Do Marketers Persuade Customers?
Psychology is everywhere! More often than not, we don’t realise how prevalent it is. Psychology helps us to understand human behaviour, the world around us, relationships and other aspects of life. The link between psychology and marketing is evident. Psychology enables great marketers to persuade customers and…
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10 ways to get more Google Reviews for your business
With 5 billion Google searches every day, online reviews to discover new businesses, products and services are increasing daily. The reality is customers trust Google reviews; in fact, 92% of shoppers rely on reviews to help them decide whether or not they should make a purchase. Google reviews are…
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Genius marketing campaign by Burger King the ‘Stevenage Challenge’ makes Stevenage FC world-famous
Last week, the fast-food chain Burger King was praised for its ingenious marketing campaign. ‘The Stevenage Challenge’ saw League 2 side Stevenage become FIFA 20 Career Mode’s most used team. Burger King sponsors Stevenage FC, beginning their sponsorship of the fourth-tier team at the beginning of the…
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Top 10 signs you need to overhaul your digital marketing strategy
Are you not seeing the results you want from your digital marketing strategy? If you are looking for a sign that your digital marketing strategy needs an overhaul. You should check out our list. One of the biggest signs that your digital marketing strategy is falling flat is if you…
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Advantages and disadvantages of Facebook marketing
Facebook marketing is key to extending the online reach of your company. During this blog, we are going to reveal how it works, how to get started, and the advantages and disadvantages of Facebook marketing compared to other techniques. In the competitive social media marketing landscape, Facebook marketing offers an…
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Why content marketing is vital during a crisis
The current Covid-19 pandemic is transforming the world. As society changes with the world, we have now turned our attention towards creating a ‘new normal’. Society’s perspective has been changed due to the pandemic, and now the way that we interact with our customers and audiences must change with it,…
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Branding in Marketing
Branding is essential to a business because of the overall impact it makes on your company. Your branding is what helps you distinguish yourself from competitors and allows consumers to know what to expect from you as a company. It can change the way people perceive your brand, increase awareness,…
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Why should you outsource your new business development?
Business outsourcing is the process of contracting out business functions and processes to third party providers. An expanding number of businesses are seeing the increasing benefits of using this approach. Businesses commonly outsource legal, HR, and accounting tasks to other providers and new business development are no different from this.
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How will 2020 reshape and influence the B2B market?
It’s the start of a new decade and all brands should be looking to regenerate their company. Implementing some creative thinking will add a fresh aspect to the brand. But the question is, where should they start to excel in B2B marketing? Today’s millennial world As we enter this new…
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