Featured
What are the different SERP features?
A SERP is a page that Google presents to you. In this post, our head of SEO talks you through the many different SERP features.
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What is bounce rate and what does it mean for SEO?
SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.
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SEO Keywords – which keywords should you target and why?
Keyword research is the bread and butter of any SEO agency. Understanding the many factors that determine what keywords to target are a huge part of any SEO strategy and it’s arguably the biggest factor affecting how much money you can generate from organic search. If you’re blindly aiming for…
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5 ways to audit SEO on your eCommerce website
Optimising your eCommerce SEO audit can be challenging. And is one of the most difficult tasks when it comes to SEO. Especially if you’re dealing with large multilingual online stores. Smaller retailers can also face these challenges, even if they are operating and selling their products in a single country.
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The importance of SEO
Search engine optimisation is a vital digital marketing tool. Used to make your website more visible on search engines such as Google to increase traffic. And create more opportunities to convert prospects into customers. SEO importance is not only useful for bringing more people to your website but by perfecting…
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How to get your website to the top of Google
With websites, the main goal is to attract the correct traffic to your website. By ranking highly on search engine results pages, like Google. Getting to the top of Google requires a lot of time and effort, especially without the use of Google Ads. It won’t just happen overnight. Getting…
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The ultimate guide to proofreading
Proofreading isn’t the most exciting task, and it can be incredibly time consuming, but it is, unfortunately, absolutely necessary. It can be easy to push proofreading tasks to the bottom of the to-do list and keep telling yourself you’ll do it later or tomorrow, or Monday but the longer you…
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How to Optimise your Landing Pages
Landing pages can be a great marketing tool – if they’re being optimised correctly, that is. It can be a time-consuming process, but if you stick at it you should see results. Here are just a few things you should consider with your landing pages to get the most…
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Tricks to Help Lower your Bounce Rate
If you’re struggling to push traffic to your website, grow more leads, or get more clients, it may be that your ‘bounce rate’ is too high, meaning, site visitors and clients who go to your landing page ‘bounce off’, before you can convert them.
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