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Social

Using Social Listening To Your Advantage

Social listening refers to the activity of analysing posts in real-time on social media around a specific subject. This can be done on bigger platforms such as YouTube and Facebook, to smaller platforms such as independent blogs and forums. Social listening is used in both B2B and B2C to…

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Social

How effective is social media marketing?

Every business is trying to connect with audiences in more ways than ever before. Across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Every day users scroll through a whopping 300 feet of content (yes, someone measured…

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Social

How to generate organic traffic in a limited market

Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries. With all financial advertising content having to be excruciatingly reviewed by an…

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