News
Google 2018 algorithm, what does it mean?
Did you know that Google’s search algorithm changes and I mean a lot! So what does the Google 2018 algorithm mean and how will it affect you? There have been hundreds of both large and small updates since 2000. Affecting how content climbs and falls across search engine…
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9 Red Flags to Consider when Choosing a Marketing Agency
There are as many marketing firms out there as there are zombie shows on TV. Hiring one is a good decision and will often be money well spent but it can be a bit overwhelming with the options available. Finding a perfect partner to match your unique business needs can be fraught with difficulties, but Castle is here to help.
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How Digital Marketing has evolved
Over the past 30 years, digital marketing has had to run to keep up and deal with the boundless leaps in technological advances.
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Is your Marketing GDPR Ready?
The deadline for the new GDPR guidelines is set for 25th May 2018. For anyone who thinks that’s far away, it’s less than 100 days.
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The Top 10 Trends you Need to Look Out For in 2018
The logo design business is changing at a rapid pace. What was on-point five years ago might not even ring a bell today! As techniques for attracting customers become more sophisticated, logo design must keep step with these changes. New ideas develop rapidly and designers are having a hard time following them.
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How to incorporate digital media and technology to multiply the influence of digital marketing
Here we review some trends which we believe, based on our consultancy and training experience, are relevant for marketers across organisations regardless of their size.
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General Data Protection Regulation: What Europe’s New Privacy Law Means for Email Marketers
Because GDPR will affect every business that uses any personal data from EU citizens it will, therefore, impact upon numerous aspects of email marketing, particularly how marketers pursue, gather, and record consent, so if you’re collecting email addresses or send email to subscribers in the EU, you will have to conform to GDPR—irrespective of where you are located.
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Data Protection – what does the GDPR mean for SME’s?
As the General Data Protection Regulation (GDPR) is set to change the foundations of many organisations as they apply the necessary changes to bring themselves in line requisite with the new regulation.
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What Does the General Data Protection Regulation (GDPR) Mean for E-Commerce Businesses?
The GDPR will come into effect in May 2018, but what effect will it have on e-commerce?
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