Branding & Design | Castle

Liverpool Business News

Lead Generation

Liverpool Business News, formerly YB News, is an online news platform to promote business news to a local and wider audience. They came to Castle for a complete rebrand, as well as a brand-new website which performed well in Google's algorithms and engaged successfully with their target audience.

Hops & Barley

Lead Generation

Hops & Barley are a wholesale alcohol and soft drinks supplier who provide a wide range of beverages to trade outlets throughout the North West. Castle were asked to completely rebrand the company, promoting a one-voice message across all company trading arms.

Sterling Services

Lead Generation

Sterling Services is a northwest based construction company who came to Castle looking for a complete rebrand. They needed to present a unique and bespoke image to stand out from other industry leaders.

Shave & Subscribe

Lead Generation

Shave & Subscribe is an online subscription service that regularly sends shaving products directly to their customers homes.

Private Label Supplements

Lead Generation

Private Label Supplements is an online supplement store that provides a bespoke service for their clients. They came to Castle looking for a complete revamp of their existing site, upgrading several features for wholesale purposes.

365 Gainz

Lead Generation

365 Gainz is an online fitness app offering tailored fitness programmes for a monthly subscription fee. Castle was able to rebrand the business, create a fully-functional, purpose-built website and market 365 Gainz to a wider audience.

PharmaPac

Lead Generation

PharmaPac is a significant turnkey solution provider supporting the unique requirements of some of the worlds largest pharmaceutical, consumer healthcare and veterinary companies. Castle provided PharmaPac with a full rebrand package, providing them with a fresh corporate image which better reflected the products and services they provide.

ACS Construction

Lead Generation

ACS Construction is one of the North West’s leading civil engineering and building contractors. Castle provided them with a complete rebrand which reflected their history and expertise, but with a new, user-friendly and functional website that could effectively showcase their complex work.

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GEO

How to take advantage of GEO in 2026

GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question.

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Marketing

Ecommerce is Changing Fast, and 2024 Proved It

A smart breakdown of the major ecommerce shifts seen in 2024, from changing customer behaviour and AI driven search to declining loyalty, faster checkouts, and the rise of values based shopping. This analysis explores what these trends mean for brands preparing for 2025 and how to stay competitive in an increasingly fragmented digital landscape.

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Marketing

Why GEO Matters More Than SEO in 2026

GEO is the shift from ranking on Google to appearing in AI generated answers. Instead of competing for a place on a results page, brands now compete to be included in the single response people receive when they ask ChatGPT, Meta AI or Perplexity a question. If AI cannot understand who you are, which market you serve or why you are credible, you will be excluded. GEO fixes that by clarifying your identity, removing digital noise and training AI models to recognise your expertise. It is the difference between being discoverable and being invisible in 2026.

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