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Author Archives: Sophie

News

10 Things You Need To Have On A Business Card

Business cards are more than just a scrap of paper. When people meet at conferences, in a business setting or a bar, it is important to make a good impression.

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News

10 Amazing Tactics For Your Online Store

Your online store is a place where people can come and buy things. Therefore, retention is essential if you are running an online store because a recurring customer will lead to the development of a solid ad loyal customer base.

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News

10 Things a Website Must Have

Website designing is a highly competitive field and only the best ones survive after spending some time in the industry. There are, however, some common factors in all the businesses which survive in the industry and that is the value which delivers to their customers.

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News

The benefits of getting help from Outsourced marketing companies

When there is scarce internal resource for the in-house employees with the lack of expertise in launching the full scale marketing campaign, the companies may look to outsource so that their job can be done.

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News

Six Musts with Pinterest

Six things you need to know about Pinterest /pinspins in It may have a reputation for being full of pictures of cute kittens and cupcakes, but Pinterest is one of the fastest growing social media sites. Already massive in the States, it’s now becoming a major player in the UK too.

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News

Market your business on a shoestring budget

We've put together a list of the top 18 ways to market your business on a shoestring. Give them a go. After all, what have you got to lose? They are as cheap as chips, or cheaper!

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News

Get Started with Goal Setting in Five Step

Goal setting is an important part of starting and growing a small business. In fact, goal setting can play an important role in many different parts of your business, from starting a business, to marketing, to sales, to succession planning.

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PPC

The ROI of eCommerce SEO and paid advertising working together

SEO builds long-term visibility, paid ads drive instant results - but together, they create unstoppable growth. At Castle, we combine SEO and paid advertising into one data-led strategy that balances quick wins with sustainable ROI. This integrated approach turns visibility into conversions and traffic into measurable revenue.

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Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

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Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

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