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Author Archives: Sophie

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10 Things You Need To Have On A Business Card

Business cards are more than just a scrap of paper. When people meet at conferences, in a business setting or a bar, it is important to make a good impression.

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10 Amazing Tactics For Your Online Store

Your online store is a place where people can come and buy things. Therefore, retention is essential if you are running an online store because a recurring customer will lead to the development of a solid ad loyal customer base.

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10 Things a Website Must Have

Website designing is a highly competitive field and only the best ones survive after spending some time in the industry. There are, however, some common factors in all the businesses which survive in the industry and that is the value which delivers to their customers.

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The benefits of getting help from Outsourced marketing companies

When there is scarce internal resource for the in-house employees with the lack of expertise in launching the full scale marketing campaign, the companies may look to outsource so that their job can be done.

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Six Musts with Pinterest

Six things you need to know about Pinterest /pinspins in It may have a reputation for being full of pictures of cute kittens and cupcakes, but Pinterest is one of the fastest growing social media sites. Already massive in the States, it’s now becoming a major player in the UK too.

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Market your business on a shoestring budget

We've put together a list of the top 18 ways to market your business on a shoestring. Give them a go. After all, what have you got to lose? They are as cheap as chips, or cheaper!

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Get Started with Goal Setting in Five Step

Goal setting is an important part of starting and growing a small business. In fact, goal setting can play an important role in many different parts of your business, from starting a business, to marketing, to sales, to succession planning.

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GEO

Why Most SEO Strategies Are Quietly Failing in 2026 (And What to Do Instead)

Most businesses are investing in SEO tactics that no longer work. This guide explains what has actually changed in search in 2026, what drives real rankings today, and how to build a strategy that compounds over time.

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Marketing

Why paid advertising is no longer optional in 2026, and what brands are getting wrong

Paid advertising is now critical for growth in 2026. Learn how platforms, creative, and data-driven strategy are reshaping digital marketing results.

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GEO

GEO: why generative engine optimisation is the future of digital marketing, and how brands need to adapt now

GEO (Generative Engine Optimisation): What It Is and Why It Matters in 2026 Meta description: Discover how GEO is changing digital marketing. Learn how AI search, entity authority, and PR-driven visibility are reshaping SEO for modern brands.

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