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Author Archives: Sophie

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10 Things You Need To Have On A Business Card

Business cards are more than just a scrap of paper. When people meet at conferences, in a business setting or a bar, it is important to make a good impression.

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10 Amazing Tactics For Your Online Store

Your online store is a place where people can come and buy things. Therefore, retention is essential if you are running an online store because a recurring customer will lead to the development of a solid ad loyal customer base.

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10 Things a Website Must Have

Website designing is a highly competitive field and only the best ones survive after spending some time in the industry. There are, however, some common factors in all the businesses which survive in the industry and that is the value which delivers to their customers.

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The benefits of getting help from Outsourced marketing companies

When there is scarce internal resource for the in-house employees with the lack of expertise in launching the full scale marketing campaign, the companies may look to outsource so that their job can be done.

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Six Musts with Pinterest

Six things you need to know about Pinterest /pinspins in It may have a reputation for being full of pictures of cute kittens and cupcakes, but Pinterest is one of the fastest growing social media sites. Already massive in the States, it’s now becoming a major player in the UK too.

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Market your business on a shoestring budget

We've put together a list of the top 18 ways to market your business on a shoestring. Give them a go. After all, what have you got to lose? They are as cheap as chips, or cheaper!

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News

Get Started with Goal Setting in Five Step

Goal setting is an important part of starting and growing a small business. In fact, goal setting can play an important role in many different parts of your business, from starting a business, to marketing, to sales, to succession planning.

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Why working with a full service agency actually gives you faster results in 2025

A smart UK focused blog explaining why full service agencies outperform specialist teams in 2025. Covers cost efficiency, strategy, GEO, Castle’s integrated model and the benefits of having one team manage your entire brand.

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GEO

How to take advantage of GEO in 2026

GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question.

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Marketing

Ecommerce is Changing Fast, and 2024 Proved It

A smart breakdown of the major ecommerce shifts seen in 2024, from changing customer behaviour and AI driven search to declining loyalty, faster checkouts, and the rise of values based shopping. This analysis explores what these trends mean for brands preparing for 2025 and how to stay competitive in an increasingly fragmented digital landscape.

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