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Author Archives: Sophie

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Google 2018 algorithm, what does it mean?

Did you know that Google’s search algorithm changes and I mean a lot! So what does the Google 2018 algorithm mean and how will it affect you? There have been hundreds of both large and small updates since 2000. Affecting how content climbs and falls across search engine…

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9 Red Flags to Consider when Choosing a Marketing Agency

There are as many marketing firms out there as there are zombie shows on TV. Hiring one is a good decision and will often be money well spent but it can be a bit overwhelming with the options available. Finding a perfect partner to match your unique business needs can be fraught with difficulties, but Castle is here to help.

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The Top 10 Trends you Need to Look Out For in 2018

The logo design business is changing at a rapid pace. What was on-point five years ago might not even ring a bell today! As techniques for attracting customers become more sophisticated, logo design must keep step with these changes. New ideas develop rapidly and designers are having a hard time following them.

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How to incorporate digital media and technology to multiply the influence of digital marketing

Here we review some trends which we believe, based on our consultancy and training experience, are relevant for marketers across organisations regardless of their size.

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4 web design tips to increase your sales

Web designs are very important in increasing our sales because they don’t only determine how your website looks but also a number of other features.

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10 best ways to get the most out of LinkedIn

LinkedIn is one of the leading company sites in the world! It uses a host of algorithms to help job seekers linking with their choice of job vacancies and also connect with fellow job seekers and peers.

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10 Things You Need To Have On A Business Card

Business cards are more than just a scrap of paper. When people meet at conferences, in a business setting or a bar, it is important to make a good impression.

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10 Amazing Tactics For Your Online Store

Your online store is a place where people can come and buy things. Therefore, retention is essential if you are running an online store because a recurring customer will lead to the development of a solid ad loyal customer base.

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10 Things a Website Must Have

Website designing is a highly competitive field and only the best ones survive after spending some time in the industry. There are, however, some common factors in all the businesses which survive in the industry and that is the value which delivers to their customers.

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11 red flags to look out for when hiring a marketing agency

Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.

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Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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