Author Archives: Sophie
News
Leveraging Other People’s Equity
What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire.
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Uncover the secret to making your business safer, more productive and ready for growth…
9th September 2018 Pullman Liverpool, Kings Dock, Monarchs Quay, Liverpool, L3 4FP 9.30am Registration 10.00am Seminar 12.45pm Finish Join us for a free and informal gathering for local employers and directors to learn why your approach to employment law and health & safety is so important to your success. On the day, Peninsula will help you: Understand why simple staff contracts...
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What is Brand Salience?
I’ll tell you what it isn’t; rocket science! Brand Salience. It might sound complicated but in essence, it is simple. It is the level at which a customer thinks about or notices your brand, when they are in a buying situation. Brand salience VS ‘top of mind’ Brand Salience is…
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Google 2018 algorithm, what does it mean?
Did you know that Google’s search algorithm changes and I mean a lot! So what does the Google 2018 algorithm mean and how will it affect you? There have been hundreds of both large and small updates since 2000. Affecting how content climbs and falls across search engine…
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9 Red Flags to Consider when Choosing a Marketing Agency
There are as many marketing firms out there as there are zombie shows on TV. Hiring one is a good decision and will often be money well spent but it can be a bit overwhelming with the options available. Finding a perfect partner to match your unique business needs can be fraught with difficulties, but Castle is here to help.
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The Top 10 Trends you Need to Look Out For in 2018
The logo design business is changing at a rapid pace. What was on-point five years ago might not even ring a bell today! As techniques for attracting customers become more sophisticated, logo design must keep step with these changes. New ideas develop rapidly and designers are having a hard time following them.
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How to incorporate digital media and technology to multiply the influence of digital marketing
Here we review some trends which we believe, based on our consultancy and training experience, are relevant for marketers across organisations regardless of their size.
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4 web design tips to increase your sales
Web designs are very important in increasing our sales because they don’t only determine how your website looks but also a number of other features.
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10 best ways to get the most out of LinkedIn
LinkedIn is one of the leading company sites in the world! It uses a host of algorithms to help job seekers linking with their choice of job vacancies and also connect with fellow job seekers and peers.
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