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Author Archives: Sophie

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Six Musts with Pinterest

Six things you need to know about Pinterest /pinspins in It may have a reputation for being full of pictures of cute kittens and cupcakes, but Pinterest is one of the fastest growing social media sites. Already massive in the States, it’s now becoming a major player in the UK too.

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Market your business on a shoestring budget

We've put together a list of the top 18 ways to market your business on a shoestring. Give them a go. After all, what have you got to lose? They are as cheap as chips, or cheaper!

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Get Started with Goal Setting in Five Step

Goal setting is an important part of starting and growing a small business. In fact, goal setting can play an important role in many different parts of your business, from starting a business, to marketing, to sales, to succession planning.

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Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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ChatGPT is making your job obsolete – or is it?

By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…

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