Author Archives: Sophie
News
Voicemails: can they help make sales?
Why you should be leaving voicemails I recently had a discussion with a few salespeople who attended one of my courses. It staggered me how few of them actually utilized the power of voicemail. This post will give you an insight into why you should leave them and how to…
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How to re-engage old leads
Keep the approach formal Avoid using social media to contact old leads, instead, use a more formal communications method such as email or phone. In addition, make sure your language and grammar are professional and perfect. Read through past interactions with your old leads You should be keeping notes…
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A simple guide to writing a LinkedIn article
1. Find something you’re interested in! Think about your audience. You’re on LinkedIn remember so don’t go writing about your apparent obsession with the Game of Thrones. By that I mean, don’t start rambling on about different characters or scenes randomly. There are some ways you could incorporate…
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Bad Agencies and False Promises are pandemic. How do businesses avoid them?
Choose the best marketing agency for your business, Dean Currall provides useful tips on what to avoid and what to look out for when choosing an agency to market your business.
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SALES: THE GOOD, THE BAD AND THE UGLY
In this seminar, Dean Currall, managing director of Castle looks at how we can be better salespeople in business, he will cover common mistakes in selling as well as what is truly required to reach a higher level of performance.
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How You Can Improve Customer Experience
As a business, it can be easy to focus mainly on getting more leads and getting people to make a conversion. After all, that’s how u make a profit. However, it can be easy to forget about the customers you already have and the kind of experience they’re having. Ensuring…
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Using Social Listening To Your Advantage
Social listening refers to the activity of analysing posts in real-time on social media around a specific subject. This can be done on bigger platforms such as YouTube and Facebook, to smaller platforms such as independent blogs and forums. Social listening is used in both B2B and B2C to…
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7 WordPress Plugins you need to try
Plugins play a vital role in wordpress websites, as they can make or break them. Quality plugins can help you effectively and efficiently run your site. Here are 10 plugins that have been tried and tested by some leading marketers. Just Writing Just Writing is a great…
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What is Affiliate Marketing and how does it work?
Affiliate marketing has had a huge impact on the marketing industry. We come across marketing every day, without even realising it. What is affiliate marketing? Shopify defines affiliate marketing as an ‘online sales tactic that lets a product owner increase their sales…
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