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Design

How to increase the resolution of an image without Photoshop

In our latest post, Castle’s Head of Creative, Pete Richardson will elaborate on how to increase the resolution of an image without Photoshop. Image resolution is such a critical component of a website, especially with the brand and design. Striking that balance of image quality and the image file…

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How to Add Multiple Photos to an Instagram Story

In this post, Castle’s Head of Social Media Elena Rosewell will be answering a commonly misunderstood feature with Instagram’s Stories – how to add multiple photos to an Instagram Story. Instagram has become a vastly popular platform that touches all forms of digital marketing. Everything from social media…

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How to track SEO

In this post, Castle’s Head of SEO Rachel Walton discusses how to track SEO. Looking at the various metrics you’ll want to keep an eye on and what they do – and don’t! – mean for your business. SEO stands for search engine optimisation and it…

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Who to follow on Instagram: An insight into the best Instagram accounts

In this post, Castle’s Head of Social Media Elena Rosewell will answer a seemingly straightforward question that is, in fact, a bit more complicated than it first seems: who are the best Instagram accounts to follow? Your social media accounts are one of the most important tools for building…

Design

How to make an animation in Photoshop

In this post, Castle’s Head of Branding & Design Pete Richardson addresses how to make an animation in Photoshop. Indicating if it’s even possible as well as discussing the benefits of Adobe’s new Animate program. There is a common misapprehension that Photoshop is exclusively used for…

Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

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What is Quality Score in Google Ads?

Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.

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How to grow your Instagram account

Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.

Featured

What are the different SERP features?

A SERP is a page that Google presents to you. In this post, our head of SEO talks you through the many different SERP features.