Articles

Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

Affiliate

How many followers do you need to be an influencer?

In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also giving an insight into affiliate marketing as a whole. Influencers have grown massively over the years. This can be due to the number of…

Design

The future of eCommerce marketing in 2025 and beyond

ECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more than just good products or ads — it requires data-led strategy, seamless website design, and measurable performance marketing. At Castle, we help eCommerce brands scale sustainably through results-driven campaigns, conversion-focused design, and real-time data optimisation.

Design

How to make a good design portfolio?

In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design portfolio. A design portfolio is an essential tool for every designer out there. It allows you to demonstrate your best work in fresh and creative…

Design

How is animation used in advertising?

In this post, the Head of Creative, Pete Richardson discusses how is animation used in advertising and how animation has changed over the years. Animation has become a crucial component for advertisers over the years. Resulting in advertisers being able to tell the exact story they want, ranging from…

Events

A Marketer’s Guide to April Fool’s Day Campaigns

For three hundred and sixty-four days of the year brands work hard to build trust with their audiences, curating a brand image based on their values and expertise. But when that sneaky day arrives, all can go awry if a misplaced April Fool’s joke creates a blunder.

Events

International Women’s Day 2022: #BreakTheBias

Read Castle's article for International Women's Day 2022, discussing this year's theme 'break the bias'.

Events

International Women’s Day 2021: Female managers

Today is International Women’s Day 2021 (#IWD21), and we wanted to take this opportunity to introduce and celebrate some of the amazing women we have working here at Castle. We believe in equality and inclusivity and are committed to ensuring Castle provides equal opportunities to all. We won’t just be…

Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

Design

The future of eCommerce marketing in 2025 and beyond

ECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more than just good products or ads — it requires data-led strategy, seamless website design, and measurable performance marketing. At Castle, we help eCommerce brands scale sustainably through results-driven campaigns, conversion-focused design, and real-time data optimisation.

Featured

Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

Featured

Everything you need to know about NFTs

Two years ago, the digital artist Beeple sold a piece of his work for an eye-watering $69 million. Despite the hefty price tag, the new owner won’t be able to proudly display his purchase above the mantlepiece — or anywhere in the physical realm, for that…

Featured

Protecting young people’s mental health in the pandemic and beyond

Jade Foreman is a Parenting Practitioner at Young Persons Advisory Service (YPAS), a Liverpool-based organisation providing mental health and wellbeing support and services for children, young adults and families throughout Merseyside. For World Mental Health Day, we invited her to share her thoughts on the state of…

Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

Marketing

Why a full-service digital marketing agency delivers better results than single-channel solutions

Many businesses hit a ceiling when relying on a single marketing channel. At Castle, our full-service approach combines paid ads, eCommerce, branding, and web design to deliver scalable growth and stronger ROI.

Featured

PPC for ecommerce: the ultimate guide

Pay-per-click PPC advertising can be very beneficial for promoting eCommerce stores. It has proven results for maximising leads and increasing revenue. Ideal for targeting high-intent customers, PPC is perfect for the data-driven nature of eCommerce. If you own an eCommerce store and have considered running PPC for eCommerce ads but…

Marketing

Why a full-service digital marketing agency delivers better results than single-channel solutions

Many businesses hit a ceiling when relying on a single marketing channel. At Castle, our full-service approach combines paid ads, eCommerce, branding, and web design to deliver scalable growth and stronger ROI.

Featured

Duplicate Meta Descriptions: How harmful are they?

In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether they have an impact on your website’s SEO. Meta descriptions are a crucial component of the optimisation of your website. Often it is the…

Featured

How long does SEO take to work?

In this post, the Head of SEO, Rachel Walton addresses the urgent question of “how long does SEO take to work” along with providing valuable insights for SEO beginners. SEO is a fantastic tool that is free to use and can provide you with a wealth of organic revenue…

Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

Marketing

The 10 biggest digital marketing mistakes businesses make in 2025 (and how to avoid them)

Many businesses still waste marketing budgets on outdated tactics, vanity metrics, and fragmented strategies. At Castle, we help brands avoid these mistakes through data-led, full-service digital marketing. From paid ads and SEO to web design and conversion optimisation, we build integrated systems that deliver real ROI and sustained growth in 2025.

Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

Design

The future of eCommerce marketing in 2025 and beyond

ECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more than just good products or ads — it requires data-led strategy, seamless website design, and measurable performance marketing. At Castle, we help eCommerce brands scale sustainably through results-driven campaigns, conversion-focused design, and real-time data optimisation.

Marketing

The 10 biggest digital marketing mistakes businesses make in 2025 (and how to avoid them)

Many businesses still waste marketing budgets on outdated tactics, vanity metrics, and fragmented strategies. At Castle, we help brands avoid these mistakes through data-led, full-service digital marketing. From paid ads and SEO to web design and conversion optimisation, we build integrated systems that deliver real ROI and sustained growth in 2025.