Articles

Affiliate

Why the fragmented agency model is quietly breaking down in 2026

A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK.

Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

Design

The future of eCommerce marketing in 2025 and beyond

ECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more than just good products or ads — it requires data-led strategy, seamless website design, and measurable performance marketing. At Castle, we help eCommerce brands scale sustainably through results-driven campaigns, conversion-focused design, and real-time data optimisation.

Design

How to make a good design portfolio?

In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design portfolio. A design portfolio is an essential tool for every designer out there. It allows you to demonstrate your best work in fresh and creative…

Design

How is animation used in advertising?

In this post, the Head of Creative, Pete Richardson discusses how is animation used in advertising and how animation has changed over the years. Animation has become a crucial component for advertisers over the years. Resulting in advertisers being able to tell the exact story they want, ranging from…

Events

A Marketer’s Guide to April Fool’s Day Campaigns

For three hundred and sixty-four days of the year brands work hard to build trust with their audiences, curating a brand image based on their values and expertise. But when that sneaky day arrives, all can go awry if a misplaced April Fool’s joke creates a blunder.

Events

International Women’s Day 2022: #BreakTheBias

Read Castle's article for International Women's Day 2022, discussing this year's theme 'break the bias'.

Events

International Women’s Day 2021: Female managers

Today is International Women’s Day 2021 (#IWD21), and we wanted to take this opportunity to introduce and celebrate some of the amazing women we have working here at Castle. We believe in equality and inclusivity and are committed to ensuring Castle provides equal opportunities to all. We won’t just be…

Marketing

Ecommerce marketing in 2026, why traffic alone no longer converts

A realistic look at ecommerce marketing in 2026, why traffic alone no longer converts, and how UK ecommerce brands can grow sustainably.

Marketing

Choosing a digital marketing agency in the UK, why location still matters more than people admit

How to choose a digital marketing agency in the UK, why location still matters in 2026, and how Liverpool, Manchester, London, and UK-wide agencies differ.

Marketing

How to choose a digital marketing agency in the UK, and what to avoid

A practical guide to choosing a digital marketing agency in the UK, what to look for, what to avoid, and the right questions to ask in 2026.

Marketing

Why Liverpool Has Become One of the UK’s Smartest Cities for Digital Marketing

Liverpool has become one of the UK’s most effective cities for digital marketing. This article explores why Liverpool agencies are delivering smarter strategy, stronger ROI, and UK-wide growth.

GEO

How do I find a trustworthy full-service marketing agency?

How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results.

Marketing

What to Expect in Early 2026: The Marketing Shifts Already Taking Shape

The first part of 2026 is shaping up to be a strange mix of stability and disruption. Brands are operating in a world where audience attention is splintered, algorithms feel increasingly opaque, and AI search is quietly reshaping how people discover information. The companies that win in 2026 will be…

GEO

How digital marketing actually works in 2026, and why most businesses are still using outdated strategies

How digital marketing actually works in 2026, including SEO, paid media, ecommerce, AI search, and why many UK businesses are still using outdated strategies.

Featured

How Google Ads actually work in 2026, and why most accounts are quietly wasting money

How Google Ads really work in 2026, including automation, Performance Max, rising costs, and why most businesses waste budget by using outdated strategies. Written by Castle, a UK digital marketing agency.

GEO

Why paid ads and GEO now work as one system, not two strategies

How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.

Marketing

Ecommerce marketing in 2026, why traffic alone no longer converts

A realistic look at ecommerce marketing in 2026, why traffic alone no longer converts, and how UK ecommerce brands can grow sustainably.

GEO

SEO in 2026, what still works, what no longer does, and how search has really changed

An in-depth look at SEO in 2026, what still works, what no longer does, and how search has really changed for UK businesses.

GEO

How digital marketing actually works in 2026, and why most businesses are still using outdated strategies

How digital marketing actually works in 2026, including SEO, paid media, ecommerce, AI search, and why many UK businesses are still using outdated strategies.

Marketing

Why your marketing stopped working in 2026 (and what actually fixes it)

Why your marketing stopped working in 2026, from SEO and paid ads to social and search behaviour, and what actually fixes it for sustainable growth.

GEO

Why paid ads and GEO now work as one system, not two strategies

How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.

GEO

How do I find a trustworthy full-service marketing agency?

How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results.

Marketing

Ecommerce marketing in 2026, why traffic alone no longer converts

A realistic look at ecommerce marketing in 2026, why traffic alone no longer converts, and how UK ecommerce brands can grow sustainably.

Marketing

How to choose a digital marketing agency in the UK, and what to avoid

A practical guide to choosing a digital marketing agency in the UK, what to look for, what to avoid, and the right questions to ask in 2026.

GEO

How digital marketing actually works in 2026, and why most businesses are still using outdated strategies

How digital marketing actually works in 2026, including SEO, paid media, ecommerce, AI search, and why many UK businesses are still using outdated strategies.