Author Archives: Sophie

Featured

How to change the page name on Facebook

In our latest post, Castle’s Head of Social, Elena Rosewell will be indicating how to change the page name on Facebook and the circumstances that may occur. For any business, your name is one of the most crucial components. It symbolises your brand and who or…

Featured

How to Add Multiple Photos to an Instagram Story

In this post, Castle’s Head of Social Media Elena Rosewell will be answering a commonly misunderstood feature with Instagram’s Stories – how to add multiple photos to an Instagram Story. Instagram has become a vastly popular platform that touches all forms of digital marketing. Everything from social media…

Featured

Who to follow on Instagram: An insight into the best Instagram accounts

In this post, Castle’s Head of Social Media Elena Rosewell will answer a seemingly straightforward question that is, in fact, a bit more complicated than it first seems: who are the best Instagram accounts to follow? Your social media accounts are one of the most important tools for building…

Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

Featured

How to grow your Instagram account

Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.

Affiliate

How to find influencers for affiliate marketing

Affiliate marketing is a great way for brands to increase their reach and speak to an extremely broad audience. It enables you to use a diverse range of publishers to promote your brand, especially on social media. In this post, our Head of Affiliate Ash Bage discusses the difficult question of how to find influencers for your affiliate marketing campaigns.

Featured

The mental health impact of remote working

As you may have seen from our recent blog post – as well as various reports in the media! – here at Castle we have recently moved into our stunning new office in the historic heart of Liverpool…

Featured

How to get verified on Instagram

When it comes to making the most of your use of social media, getting verified can be hugely beneficial. It’s a great way of increasing consumer trust and giving your brand a sense of exclusivity. In this post, Castle’s Head of Social Media Elena Rosewell talks you through one of the biggest steps a brand can take when it comes to their social media activity – getting verified on Instagram.

News

Our rebrand story: How we became Castle

As you can no doubt already tell, things are looking a little different around here. We are no longer the same marketing agency you used to know – we are now Castle! This major rebrand is intended to reflect the enormous changes the business has seen since the start of…