Featured Blog Posts | Castle

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Spotlight: Sterling Services

Sterling Services is a construction company requiring a complete re-brand. As a business with many competitors, they needed to present a unique and bespoke image to stand out from others ...

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Featured

Spotlight: Catalan Wines

Catalan Wines required a new brand for their business. They were entering into an exclusive market and needed an elegant image. We were also tasked with photographing their products and ...

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Spotlight: Doctor 4 U

Doctor4U is an online pharmacy that distributes prescribed medicines to thousands of customers throughout the UK. The company therefore enquired about our web development service in order to ...

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Spotlight: Millennium

Millennium Pharmacy required a platform that allowed prescribers and practitioners the ability to purchase selected cosmetic medicines site and complete all the legal requirements in an automated fashion ...

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How paid social media advertising works in 2026

A clear, intelligent breakdown of how paid social media advertising really works in 2026, from AI-led targeting and creative strategy to attribution, rising CPMs, and what brands must do to make paid social perform.

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Affiliate

Why the fragmented agency model is quietly breaking down in 2026

A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK.

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Marketing

January strategy: what brands should actually focus on when the noise dies down

What should brands focus on in January? A smart, strategic guide to January marketing, brand planning, audience behaviour, and reputation management without the usual new year clichés.

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