Lead Generation | Castle

Lead Generation

BiFold Local

Lead Generation

BiFold Local are a bifold door manufacturing and installation company based in Liverpool. They supply and install high-quality bifold doors to people throughout the UK.

HNK Solicitors

Lead Generation

HNK Solicitors are a specialist civil litigation firm, based in Liverpool. HNK required a complete rebrand, alongside a brand-new website to facilitate lead generation.

DSG Accountants

Lead Generation

DSG is one of the North West’s leading independent accountancy and advisory firms for small, medium and larger businesses, private clients who serve the not-for-profit sector, and professional practices. They required a rebrand as well as a full range of marketing services, including web design, PPC advertisements, SEO and social media marketing.

Kays Medical

Ecommerce Lead Generation

Kays Medical is a UK-based occupational health provider, national and international trainer, and distributor of bespoke medical services and supplies. They came to Castle after a bad experience with a previous agency, requiring a new, fully-functional website which connected to their existing Sage stock management system.

Bradfor

Lead Generation

Bradfor Ltd are a Northern Ireland based company who specialise in manufacturing bespoke aircraft seat covers as well as several other components. They came to Castle for help with increasing their brand awareness to generate increased sales.

Liverpool Business News

Lead Generation

Liverpool Business News, formerly YB News, is an online news platform to promote business news to a local and wider audience. They came to Castle for a complete rebrand, as well as a brand-new website which performed well in Google's algorithms and engaged successfully with their target audience.

Hops & Barley

Lead Generation

Hops & Barley are a wholesale alcohol and soft drinks supplier who provide a wide range of beverages to trade outlets throughout the North West. Castle were asked to completely rebrand the company, promoting a one-voice message across all company trading arms.

MSB Solicitors

Lead Generation

MSB Solicitors is a Liverpool-based full service law firm. They required an email marketing service that included the design, creation and management of their monthly email campaigns to help retain and build relationships with existing and potential clients as well as cross and upsell services.

Sterling Services

Lead Generation

Sterling Services is a northwest based construction company who came to Castle looking for a complete rebrand. They needed to present a unique and bespoke image to stand out from other industry leaders.

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GEO

How to take advantage of GEO in 2026

GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question.

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Ecommerce is Changing Fast, and 2024 Proved It

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Marketing

Why GEO Matters More Than SEO in 2026

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