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Author Archives: Sophie

News

Why should you outsource your new business development?

Business outsourcing is the process of contracting out business functions and processes to third party providers. An expanding number of businesses are seeing the increasing benefits of using this approach. Businesses commonly outsource legal, HR, and accounting tasks to other providers and new business development are no different from this.

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News

Support For Business With Magento 1 Ends in 4 Months

Magento 1 support end-of-life In just 4 months, by June 2020, Magento 1 support will stop for businesses. This will include software updates and security patches for its popular and widely-used Commerce 1 and Open Source CMS platforms. Statistics sources show the number of impacted online stores is currently estimated…

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Featured

Five films every sales person should watch

Everyone loves watching a good film. There’s nothing better than sitting down on the couch tucked under blankets, surrounded by popcorn and sweets and putting on a good film. The only thing that can make this experience any better is if the movie offers value beyond entertainment. There are some…

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News

8 quick sales presentation tips

Follow these presentation tips to help you present like a pro salesperson, every time you’re trying to make a sale. Check them out now. Data shows that 75% of sales presentations leave prospects feeling like the salesperson just didn’t get it. How many times have you presented in a prospect…

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News

Voicemails: can they help make sales?

Why you should be leaving voicemails I recently had a discussion with a few salespeople who attended one of my courses. It staggered me how few of them actually utilized the power of voicemail. This post will give you an insight into why you should leave them and how to…

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News

How to re-engage old leads

Keep the approach formal Avoid using social media to contact old leads, instead, use a more formal communications method such as email or phone. In addition, make sure your language and grammar are professional and perfect. Read through past interactions with your old leads You should be keeping notes…

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News

A simple guide to writing a LinkedIn article

1. Find something you’re interested in! Think about your audience. You’re on LinkedIn remember so don’t go writing about your apparent obsession with the Game of Thrones. By that I mean, don’t start rambling on about different characters or scenes randomly. There are some ways you could incorporate…

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News

Bad Agencies and False Promises are pandemic. How do businesses avoid them?

Choose the best marketing agency for your business, Dean Currall provides useful tips on what to avoid and what to look out for when choosing an agency to market your business.

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News

SALES: THE GOOD, THE BAD AND THE UGLY

In this seminar, Dean Currall, managing director of Castle looks at how we can be better salespeople in business, he will cover common mistakes in selling as well as what is truly required to reach a higher level of performance.

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Marketing

Why Liverpool Has Become One of the UK’s Smartest Cities for Digital Marketing

Liverpool has become one of the UK’s most effective cities for digital marketing. This article explores why Liverpool agencies are delivering smarter strategy, stronger ROI, and UK-wide growth.

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Featured

GEO and SEO in 2026: how search really works now, and why most brands are already behind

An in-depth guide to GEO and SEO in 2026, explaining how AI search works, why rankings are changing, and how brands can stay visible in generative results.

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GEO

Why paid ads and GEO now work as one system, not two strategies

How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.

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