News
The European Super League: could no one predict the backlash?
Dean Currall, CEO of Castle, explains from a marketing perspective why the European Super League was always doomed for failure and ponders how no one could predict the backlash. Described as ‘the worst PR campaign ever’ and a ‘PR own goal’, when the European Super League hit the headlines last…
Read moreNews
Georgina Currall: ‘I can be a mother and a businesswoman’
Castle’s Director, Georgina Currall, talks about being a mother, running multiple successful businesses and prospering as a woman in business. Her journey has led to creating an agency that champions women and creates equal opportunities for all. “I’m really proud that Castle is such a strong supporter of women of…
Read moreNews
Meet our digital marketing apprentices!
This week is National Apprenticeship Week, which aims to highlight all the amazing work done by employers and apprentices across the country. So, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us. Each day…
Read moreNews
Meet our social media, social ads and creative content apprentices!
This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.
Read moreNews
Meet our content marketing apprentices!
This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.
Read moreNews
Meet our email, web admin and SEO Castle apprentices!
This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.
Read moreNews
Meet our affiliate marketing apprentices!
This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the excellent work they do for us.
Read moreNews
Persuasion Marketing: How Do Marketers Persuade Customers?
Psychology is everywhere! More often than not, we don’t realise how prevalent it is. Psychology helps us to understand human behaviour, the world around us, relationships and other aspects of life. The link between psychology and marketing is evident. Psychology enables great marketers to persuade customers and…
Read moreNews
10 ways to get more Google Reviews for your business
With 5 billion Google searches every day, online reviews to discover new businesses, products and services are increasing daily. The reality is customers trust Google reviews; in fact, 92% of shoppers rely on reviews to help them decide whether or not they should make a purchase. Google reviews are…
Read more