Author Archives: Sophie
News
How You Can Improve Customer Experience
As a business, it can be easy to focus mainly on getting more leads and getting people to make a conversion. After all, that’s how u make a profit. However, it can be easy to forget about the customers you already have and the kind of experience they’re having. Ensuring…
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Using Social Listening To Your Advantage
Social listening refers to the activity of analysing posts in real-time on social media around a specific subject. This can be done on bigger platforms such as YouTube and Facebook, to smaller platforms such as independent blogs and forums. Social listening is used in both B2B and B2C to…
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7 WordPress Plugins you need to try
Plugins play a vital role in wordpress websites, as they can make or break them. Quality plugins can help you effectively and efficiently run your site. Here are 10 plugins that have been tried and tested by some leading marketers. Just Writing Just Writing is a great…
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What is Affiliate Marketing and how does it work?
Affiliate marketing has had a huge impact on the marketing industry. We come across marketing every day, without even realising it. What is affiliate marketing? Shopify defines affiliate marketing as an ‘online sales tactic that lets a product owner increase their sales…
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How effective is social media marketing?
Every business is trying to connect with audiences in more ways than ever before. Across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Every day users scroll through a whopping 300 feet of content (yes, someone measured…
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Marketing Boring Stuff
There’s no point in pretending, some products are more boring than others. There; I’ve said it. (its marketing stuff). A HEPA filter is an essential item these days, it takes away all the nasty stuff out of the carpets and whatnot, stuff you didn’t even know was there in the…
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How to optimise your content for mobiles
Many of us won’t leave the house without our smartphones. What once was a luxury has now become a necessity – how did we ever cope without them? We use our phones to find information every day, which is why it’s important your website content is mobile optimised.
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How to generate organic traffic in a limited market
Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries. With all financial advertising content having to be excruciatingly reviewed by an…
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MiHub: Fishing for Whales – making larger clients your catch of the day
What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire.
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