Author Archives: Sophie

Events

National Apprenticeship Week: Meet Castle’s Apprentices!

  This week is National Apprenticeship Week, from 8-14th February 2021. The annual event aims to highlight all the amazing work being done by employers and apprentices across the country. Here at Castle, we have a great team of apprentices working in all different departments. We currently…

Events

How To Beat The Blue Monday Blues

Today is Blue Monday (18th January 2021, the third Monday of the year) and it is said to be the most gloomy day of the year as the unfortunate mix of bad weather, not seeing families over Christmas, failing New Year’s resolutions, poor morale, and the week before payday all hits…

News

Persuasion Marketing: How Do Marketers Persuade Customers?

Psychology is everywhere! More often than not, we don’t realise how prevalent it is. Psychology helps us to understand human behaviour, the world around us, relationships and other aspects of life. The link between psychology and marketing is evident. Psychology enables great marketers to persuade customers and…

Social

Top 10 tips for a great christmas social media campaign

The festive period is commencing, something which we have all been patiently waiting for. It’s time to reach out to your consumers with the best social media marketing to date. Although this year may be slightly different, the festive season will still be one of the biggest periods for booming…

News

10 ways to get more Google Reviews for your business

With 5 billion Google searches every day, online reviews to discover new businesses, products and services are increasing daily. The reality is customers trust Google reviews; in fact, 92% of shoppers rely on reviews to help them decide whether or not they should make a purchase. Google reviews are…

Affiliate

How to become a successful affiliate in a fast-growing market

The affiliate industry is one of the fastest-growing branches of marketing and is highly profitable for both the brand and the affiliate. With the market becoming saturated with influencers and product promotion, why is now the best time to become an affiliate? What is an affiliate? The term ‘affiliate’ itself…

News

Genius marketing campaign by Burger King the ‘Stevenage Challenge’ makes Stevenage FC world-famous

Last week, the fast-food chain Burger King was praised for its ingenious marketing campaign. ‘The Stevenage Challenge’ saw League 2 side Stevenage become FIFA 20 Career Mode’s most used team. Burger King sponsors Stevenage FC, beginning their sponsorship of the fourth-tier team at the beginning of the…

Affiliate

Why should your business use affiliate marketing to grow your brand?

Your business’s overall success can be dependent on having an effective affiliate marketing program. That being said, 63% of businesses still believe that their biggest challenge is generating leads and traffic to their website. To combat that alarming stat though, 70% of all companies are committed to increasing their lead…

News

Why content marketing is vital during a crisis

The current Covid-19 pandemic is transforming the world. As society changes with the world, we have now turned our attention towards creating a ‘new normal’. Society’s perspective has been changed due to the pandemic, and now the way that we interact with our customers and audiences must change with it,…