Author Archives: Sophie

News

The European Super League: could no one predict the backlash?

Dean Currall, CEO of Castle, explains from a marketing perspective why the European Super League was always doomed for failure and ponders how no one could predict the backlash.  Described as ‘the worst PR campaign ever’ and a ‘PR own goal’, when the European Super League hit the headlines last…

Social

Colin vs. Cuthbert: social media management at its finest

The food fight of the decade has started, and so far, ALDI is winning. Colin vs. Cuthbert: battle of the caterpillar cakes If you haven’t heard about the Colin vs. Cuthbert, battle of the caterpillars by now, then you might have been living under a rock, or you just might…

Social

Viral TikTok: Little Moons and TikTok Marketing

Our Social Media Manager, Elena, discusses the art of viral TikTok marketing and how clever TikTok advertising can skyrocket your brand to fame and success. Viral TikTok Marketing Let’s talk about TikTok. A lot of companies were sceptical of TikTok when it first appeared in the social media world. Many…

News

Georgina Currall: ‘I can be a mother and a businesswoman’

Castle’s Director, Georgina Currall, talks about being a mother, running multiple successful businesses and prospering as a woman in business. Her journey has led to creating an agency that champions women and creates equal opportunities for all. “I’m really proud that Castle is such a strong supporter of women of…

Events

International Women’s Day 2021: Female managers

Today is International Women’s Day 2021 (#IWD21), and we wanted to take this opportunity to introduce and celebrate some of the amazing women we have working here at Castle. We believe in equality and inclusivity and are committed to ensuring Castle provides equal opportunities to all. We won’t just be…

Events

Happy Chinese New Year 2021- Year of the Ox

While the world’s celebrations might be more subdued this year. Chinese New Year (春节) is also known as Lunar New Year (农历新年) or Spring Festival (春节). It is known for the abundance of colour, traditional lion dances, food and live music. The public Chinese New Year holiday 2021 is February…

News

Meet our social media, social ads and creative content apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.

News

Meet our content marketing apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.

News

Meet our affiliate marketing apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the excellent work they do for us.